Vice -President, Data Center and Switching Marketing
CMO EMM DCV Data/Center Virtualization

Giuliano Di Vitantonio

Vice President, Data Center Marketing

Cisco

www.cisco.com/go/datacenter

Giuliano leads marketing for the portfolio of Cisco products and solutions that target the Enterprise Data Center market globally. In addition to being responsible for the Data Center Marketing organization, he is a Core Team member of the Data Center Architecture Board at Cisco, focused on driving innovation and customer value as Cisco customers move to adopt new compute models.

Giuliano joined Cisco in July 2011, after spending 17 years at Hewlett-Packard, where he held leadership positions in marketing, strategy, business development and R&D. He is a recognized leader in solutions go-to-market for the enterprise for more than a decade.

In his last role at Hewlett-Packard, Giuliano led Marketing and Strategic Alliances for Business Intelligence Solutions, where he was responsible for all aspects of global and regional marketing for the business, including strategic alliances with SAP Business Objects, Microsoft BI, SAS Institute and Informatica, among others.

Previously, Giuliano led Worldwide Enterprise Solutions, the pan-Hewlett-Packard programs that span hardware, software and services. As part of this, he led marketing for Service Management, Application Modernization, Information Optimization and Data Center Transformation, which won the ITSMA Marketing Excellence Gold Award for best new solution in 2008.

In prior roles, Giuliano served as a strategy director and a business development director within the Office of Strategy and Technology, and a senior research manager at Hewlett-Packard Labs where he was responsible for research management and innovation incubation.

Giuliano’s business and technical interests include business value analysis of technology, solutions strategy and IT Governance. He has published widely in both industry and technical journals, and visiting lecturer at St Mary’s College, ENST Bretagne and Universidad Politecnica de Madrid.

Giuliano holds a master’s degree in Electrical Engineering from the University of Bologna (with major in Telecommunications) and an MBA from the London Business School. He has lived and worked in five different countries and is currently based in San Jose, California.