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David Yates

as Director of Service Provider Video Marketing at Cisco

SP360

David is a seasoned executive with over 20 years of experience in building and marketing IP networking and IP video products to service providers. David originally joined Cisco as a result of its acquisition of Arroyo Video Solutions, where he was Vice President of Marketing and a member of the founding team. Earlier in his career, David served as founding Vice President of Marketing at Ethernet pioneer Atrica, and as general manager of 3Com’s router division.

David holds advanced degrees from Oxford and Harvard universities. He has spoken widely and has been named on 3 patent applications.

Articles

4K Broadcast Trialed in End of Year Lakers Game- Come see it with Cisco at NAB!

2 min read

Guest blog written by Ken Dumont, Business Development Manager, Cisco Service Provider Video Software & Solutions Maybe you saw this, maybe not: Just before Christmas, LA Lakers fans were met with the unsettling news that their high-scoring hero, Kobe Bryant, would be benched, for tired legs. However, that same night something else earth shattering was going […]

Videoscape-Powered Advertising + Linear TV: a Winning Combination

3 min read

Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that […]

How Can Satellite Service Providers Deliver At The Speed Of The Web?

2 min read

In the go-go-go marketplace that is pay television, one of the most important raw ingredients for success is the ability to rapidly respond to competitive interlopers of all stripes — online and over-the-top, in addition to the “known” / traditional video purveyors. This is particularly true for satellite video providers. Their ability to quickly upgrade […]

What’s In Store for Satellite Video Purveyors at CES?

1 min read

Amid the technological sizzle at this week’s Consumer Electronics Show is a special line of equipment and services, developed entirely for satellite video providers. And, as you might expect, it’s a solution set being heavily fortified by the cloud. That’s why a strong undercurrent this week in Las Vegas (and in our suite, at the […]

Cisco Virtualized Video Processing makes it easy to whip up a full menu of multiscreen services

3 min read

What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and […]

December 22, 2014

SP360: SERVICE PROVIDER

How does Cisco Videoscape transform TV experiences? The answer is yes.

3 min read

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider. Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge […]

September 24, 2014

SP360: SERVICE PROVIDER

CCAP+Remote PHY and the Path Towards FTTH, Unified Access and Virtualization

3 min read

By John Chapman, Cisco Fellow, CTO, Cable Access BU This week, we and 10,000 or so hard-core engineering colleagues within the cable industry descend upon the city once known as the cable capital of the world — Denver, Colorado — and, like it’s been since the earliest days of the Society of Cable Telecommunications Engineers’ […]

September 22, 2014

SP360: SERVICE PROVIDER

SCTE Cable-Tec Expo 2014: It’s a Wi-Fi Bonanza!

2 min read

By David Alsobrook, Director, Strategy & Product Management, Cisco’s Connected Devices BU If there’s one thing that is absolutely unmistakable, going into this week’s IBC conference in Amsterdam, it’s the proliferation of Wi-Fi – a technology that’s also a service, and the industry’s ticket to providing wireless broadband connectivity that simultaneously rivals mobile, and tightens […]

September 12, 2014

SP360: SERVICE PROVIDER

Cloud first + RDK + Application framework = Service velocity

3 min read

By Paul Claussen, Director, Product Management, Cloud Applications, Cisco Service Provider Video Software and Solutions If there’s one constant, in the need to compete more effectively against the growing roster of over-the-top (OTT) video providers, it is the need to move services and products to the consumer marketplace more quickly. Think about it: Every provider […]

September 12, 2014

SP360: SERVICE PROVIDER

It’s a Brave New Virtualized World With InterCloud, 4K, Analytics, Advertising, and So Much More

2 min read

Written By Christelle Gental The IBC (International Broadcasting Conference) opens again in Amsterdam this autumn with Cisco demonstrating advanced solutions that push the envelope of new technologies offering Service Providers new and innovative services to their customers whilst reducing the costs in delivering these advanced services utilizing newer infrastructure architectures. Cisco’s report on the growth […]

September 5, 2014

SP360: SERVICE PROVIDER

Cisco SPotlight Series – Connected Devices in the Connected Home

1 min read

By Joe Chow, VP & GM, Connected Devices Business Unit, Cisco Our home entertainment centers are rapidly changing. For decades, the television has been the center of American living room, but with the advent of cable, video games, streaming services and the cloud, our definitions of TV and set-top boxes have evolved. These days, a […]

Cisco: Multi-DRM (Digital Rights Management) Done Right

1 min read

Content protection technology used to be selected by the video service provider, and was typically based on a controlled proprietary solution. That is no longer the case. Consumers today enjoy all kinds of content on a myriad of devices. No longer are viewers tied to the living room — they can enjoy content on tablets, […]

It’s Time to Play the SCTE IP Challenge!

1 min read

This is a partner perspective guest blog contributed by Steve Harris, Senior Director, Advanced Network Technologies. If the category is “SCTE Cable-Tec Expo® Highlights” and the answer is “The SCTE IP Challenge,” then the question is obvious:  “What major Cable-Tec Expo event gets underway next week?” While Cable-Tec Expo is a few months beyond the […]

Why We’re Joining the Linaro Digital Home Group

2 min read

Written By Ken Morse, CTO, Connected Devices, Cisco One of the unmistakable trends happening in consumer electronics is the steady and seemingly unstoppable rise of ARM-based chips as the norm in all kinds of gear, and particularly mobile devices such as tablets, and smart phones. It follows that ARM-based silicon is favored in the mobile […]

Creating a Cloud Sandbox for Video to Bring More Innovation to TV

2 min read

Written By George Tupy, Marketing Manager, Cisco Service Provider Video For TV service providers, one of the key promises of cloud architectures is the ability to innovate at Internet speeds. This enables a host of business outcomes, including new experiences which can be delivered and monetized more rapidly. Beyond the speed of innovation, a key […]

RDK in Action: ANGA COM and Beyond

2 min read

The RDK – the Reference Design Kit – already catapulting into the cable landscape, by way of cloud-capable set-tops and gateways – is a hefty source of industry discussion as we head into ANGA COM, in Cologne. As an active RDK Community member, we are already deeply involved with RDK launches, worldwide. We’re also poised […]

The Beauty of Remote PHY (And Other Infrastructure Trends at ANGA 2014)

2 min read

Written By Daniel Etman, Director, Product Management, Cable Access at Cisco One of the taller trends protruding from the cable infrastructure side of life these days, along with Software Defined Networking (SDN) and Network Function Virtualization (NFV), is the fiber optimization and convergence strategy known as “Remote PHY.” And if you’re into infrastructure trends, know […]

Standing out from the cloud: why agility is key in tomorrow’s TV

3 min read

Written by Nick Thexton, Vice President and CTO, Service Provider Video Software and Solutions, Cisco With almost a quarter of our waking time spent watching TV, video consumption is on a definite rise. Rather than competing, different devices and platforms are proving to complement each other, collectively contributing to that growth. But our digital lives […]

ANGA 2014: Igniting Growth for Service Providers

2 min read

By Mike McKeown – Director of Business Development for Service Provider Video at Cisco, EMEAR It may be a month of bank holidays in Europe, but there’s no standing still for the video industry in May. We’re proud to say that it started with an announcement from Synergy Research (at the end of April) that […]

Home Gateway CPE Virtualization

1 min read

Contributed By Dr. Ken Morse, Chief Technology Officer of Connected Devices at Cisco To compete in today’s market, your network needs to support new business models and increase revenue while lowering your operating expenses.  You need a network that is: Agile Comprehensive Open Integrated Extensible In order to reach these goals the network is increasingly […]

Unified Gateway: More is better, but sometimes less is more!

1 min read

There are times where more is better; more sunshine, more vacation time, more cupcakes! However, less is also good. Think of a round of golf, or perhaps root canals! Or...

This isn’t your fathers connected life!

1 min read

By Joe Chow, VP & GM, Connected Devices Business Unit, Cisco With the proliferation of IP devices and ubiquitous access to broadband, consumers are increasingly enjoying the benefits of “being connected”. But being able to adjust your thermostat while on vacation or remotely limit your child’s internet access is just the tip of the iceberg. […]

5.5 Million Video-Optimized Wireless Set-top Boxes Shipped… and Climbing!

1 min read

This past January proved to be somewhat of a milestone for Cisco as we surpassed 4 million shipments of our Video-Optimized Wireless Set-top Boxes (VoWs). The momentum clearly seems to be continuing for these flexible and versatile set-tops in the home as, come May, we will have shipped over 5.5 million units. Hardly surprising really. […]

Over-the-Top (OTT) Considerations: Functionalities and Technologies

2 min read

By Tom Ohanian, Cisco Service Provider Sales Business Development Manger The television viewing experience that since its inception consisted of gathering in the family living room and watching live television has clearly changed. Today, television viewing perhaps should be changed to the more versatile term of content consumption. Regardless of whether that content is consumed […]

Virtualization Meets Video Processing at NAB 2014

4 min read

If anything is certain about the video business, it’s this: the volume of change is daunting and every change tends to make life more complicated, not less. This is certainly...