Mid-Market Smart Solutions
Bridget Bisnette has contributed to the IT Industry for over 29 years. Her career includes leading Sales, Marketing, Channels and Strategic Alliance teams. Her employers include global companies such as Cisco Systems, Standard Micro Systems, Ingram Micro and AST Computers.
Bridget’s current position focuses on development and GTM of Mid-Market Smart Solutions in support of Cisco’s 8B+ Commercial business.
Prior to this role she ran marketing in Emerging Markets sales operation, managing a distributed work force of 150 marketing professionals, located and supporting 23 countries and 19 languages. Her team focused on B2B marketing across all customer segments supporting a $4.3B business. She managed a multi-discipline team delivering; Brand, Demand Generation, Channel Marketing, Events, Social Media, Strategic Planning, Customer Intelligence and all Integrated Marketing Communications functions.
Bridget has held a wide range of global roles such as Enterprise Solutions, Enterprise Vertical Partnerships, Commercial Alliances, Channels Marketing and Channel Certification. Her previous experience includes GTM strategies and program development with and for partners delivering vertical solutions such as Rockwell and ADP, distribution including Ingram Micro and Tech Data, DMR’s, such as CDW and Insight, Service Providers including T-Mobile and AT&T, 1 Tier and 2 Tier Reseller communities and large Systems Integrators such as DiData, IBM, etc.
Brought to Cisco for her Channel expertise in 1997, she led the Cisco organization which defined and delivered Cisco’s first Global Channel Certification Program and created the Cisco Channel Specialization Program to support Cisco’s aggressive acquisition strategies starting with WAN and IP Telephony. She spent time working in the Consumer Division as a member of the Internet Home Alliance working with Comptia Association, Sears, GM and Best Buy to define the first consumer focused Home Integrator Certification. The effort lead to the catalyst for Best Buys creation of today’s Geek Squad.
A life-long learner and innovator she thrives in disruptive high growth markets. Driving and navigating change has been a cornerstone to her success. She actively seeks out and is selected to champion complex new projects, leveraging her experience and critical thinking to accelerate success. Her strongest capability is leadership, motivating others to follow willingly toward aligned objectives.