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Brendan O'Brien

Director Global Product Marketing

Connected Mobile Experiences

Dr Brendan O’Brien, Director Global Product Marketing for Cisco Connected Mobile Experiences.

Brendan leads the marketing and evangelizing of Cisco’s new Connected Mobile Experiences (CMX) solutions -- which enables enterprises to turn WiFi into a business and services innovation platform. Working closely with large enterprises and Service Providers globally he helps address advocate the various business modesl and opportunities that are emerging to enable monetization of WiFi generated data and analytics. 

 

Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012.  ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using WiFi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O’Brien’s leadership drove awareness and adoption globally through ThinkSmart’s ground-breaking software. 

Articles

August 13, 2013

NETWORKING

Cisco CMX Solution – Version 7.5 Released

3 min read

Released along with the Wireless Release 7.5 earlier this month was the latest version of Connected Mobile Experiences (CMX), continuing Cisco’s leadership in the emerging field of WiFi location...

August 6, 2013

NETWORKING

Cisco CMX Analytics in use at CiscoLive! Orlando

2 min read

Editor's Note: This blog post was co-written by Dr. Brendan O'Brien, who is authoring the post, and Dr. James Little, technical lead for CMX Analytics in Cisco's Wireless Networking Group....

Location-Based Services & Monetization for Service Providers:

2 min read

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi. Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) […]

July 5, 2013

NETWORKING

Cisco’s Connected Mobile Experiences at Cisco Live Orlando 2013

2 min read

Orlando 2013 being Cisco Live’s largest event yet with over 20000 delegates was where CMX was shown to be a very key part of Cisco’s strategic business solutions offering and was shown right throughout the show from Key note addresses to booth demos, to focussed presentations to whisper suites even to deep customer on to […]

July 1, 2013

NETWORKING

Swan & Dolphin Resort Showcases Connected Mobile Experiences at Cisco Live!

1 min read

As part of Cisco Live! last week, Cisco hosted a Connected Mobile Experiences Dinner last night with senior executives of some of our customers and partners in  Shula’s Steak house at the Walt Disney Swan and Dolphin Resort in Orlando. One of the key points of the night was the presentation by Chet Patel, Director of IT at […]

June 19, 2013

NETWORKING

LIVE from the 2013 SITA Air Transport IT Summit – Industry Insights & Connected Mobile Experiences

3 min read

I’m here at the 2013 SITA Air Transport IT Summit in Brussels with hundreds of the industry’s decision makers gathered to hear CEO's and CIO's address the community. In partnership...

June 17, 2013

NETWORKING

Nice, France: A Municipal Showcase for Cisco’s Connected Mobile Experiences

3 min read

The city of Nice and Cisco, working with Think Global, showcased today the first Internet of Everything proof-of-concept (PoC) for a smart city. The project, called “Connected Boulevard,” builds on Connected Mobile Experiences to create innovative connected experiences by playing host to “guest” devices such as mobile phones and tablets used in the streets that […]

June 11, 2013

NETWORKING

Location Based Analytics and Services – Retail – What are the practical uses?

3 min read

Nobody can question that location-based services are hot these days--especially in the retail space. Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially...

May 28, 2013

NETWORKING

Location-based Services in Education – Enhanced Experiences on Campus

3 min read

Universities, or actually any campus environment, can gain a lot of value from the emerging location-based services (LBS). There are a few characteristics that render campuses as prime hotspots that enable richer WiFi-based LBS experiences. Firstly, there is a captive audience: students and staff spend a lot of time for almost 9 months of the […]

May 14, 2013

NETWORKING

Retail & Location Services – hype or happening – what is the value

1 min read

Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive...

April 15, 2013

NETWORKING

Location Services & Air Travel

1 min read

As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize […]

April 11, 2013

NETWORKING

Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo – Part 2

1 min read

EDITOR'S NOTE: This post is a continuation of Brendan's from Tuesday on my observations from the Geneva Airport Passenger Terminal Expo. One of the things that strikes me here at...

April 9, 2013

NETWORKING

Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo

1 min read

I’m standing here today in Geneva, at the annual Airport Passenger Terminal Expo, where Cisco and SITA are presenting our joint solution for WiFi-based location-based services in airports. This solution enables deep insights and understanding of how passengers use and move throughout  their arrival or departure journey. The event kicked off this morning with a […]