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Brendan O'Brien

Director Global Product Marketing

Connected Mobile Experiences

Dr Brendan O’Brien, Director Global Product Marketing for Cisco Connected Mobile Experiences.

Brendan leads the marketing and evangelizing of Cisco’s new Connected Mobile Experiences (CMX) solutions -- which enables enterprises to turn WiFi into a business and services innovation platform. Working closely with large enterprises and Service Providers globally he helps address advocate the various business modesl and opportunities that are emerging to enable monetization of WiFi generated data and analytics. 

 

Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012.  ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using WiFi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O’Brien’s leadership drove awareness and adoption globally through ThinkSmart’s ground-breaking software. 

Articles

December 3, 2013

NETWORKING

Cisco CMX at Dreamhack Winter 2013 in Jonkoping Sweden

2 min read

Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for...

November 21, 2013

NETWORKING

Cisco CMX Enables the Future of ‘Digital Malls’ at the DIGIWORLD Summit 2013

1 min read

Montpellier, France this week hosted the 35th edition of the DigiWorld Summit whose overall theme was "The digital gold mines". The event focused on digital...

November 15, 2013

NETWORKING

Blurring the Lines between Online and Offline

2 min read

Mobility comes down to the lines between online and offline blurring rapidly, with organizations sprinting to put the infrastructure in place to catch up with the trend. The blurring of...

October 30, 2013

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Cisco CMX Solution In Action at the Internet of Things World Forum

2 min read

Today’s events at the IoT World Forum included a very interesting keynote address by Cisco's CEO John Chambers, as well as some exciting breakout sessions. Leading business executives shared their...

October 29, 2013

NETWORKING

CMX plays an important role in the Internet of Things at IoT World Forum in Barcelona

2 min read

I have the privilege of attending the Internet of Things (IoT) World Forum in Barcelona. The event brought in global executives across multiple industries, all...

October 22, 2013

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Deep Dive: Major User Interface Transformation in CMX 7.6

2 min read

You read about the three flavors of analytics we offer with the Connected Mobile Experiences solution last week. One of the key innovations Evyatar discussed is the a completely...

October 15, 2013

NETWORKING

CMX to be featured at the inaugural IoT World Forum 2013

1 min read

On October 29-31, 2013 in Barcelona, Spain, Cisco will host customers, partners, influencers and policy-makers at the inaugural Internet of Things World Forum.

August 21, 2013

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CableLabs Summer Conference 2013– CMX Live Demo

1 min read

At the CableLabs Summer Conference last week in the Keystone Conference Center outside of Denver, Colorado, Cisco CMX was demonstrated live on stage showing up to the moment information on...

August 13, 2013

NETWORKING

Cisco CMX Solution – Version 7.5 Released

3 min read

Released along with the Wireless Release 7.5 earlier this month was the latest version of Connected Mobile Experiences (CMX), continuing Cisco’s leadership in the emerging field of WiFi location...

August 6, 2013

NETWORKING

Cisco CMX Analytics in use at CiscoLive! Orlando

2 min read

Editor's Note: This blog post was co-written by Dr. Brendan O'Brien, who is authoring the post, and Dr. James Little, technical lead for CMX Analytics in Cisco's Wireless Networking Group....

Location-Based Services & Monetization for Service Providers:

2 min read

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi. Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) […]

July 5, 2013

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Cisco’s Connected Mobile Experiences at Cisco Live Orlando 2013

2 min read

Orlando 2013 being Cisco Live’s largest event yet with over 20000 delegates was where CMX was shown to be a very key part of Cisco’s strategic business solutions offering and was shown right throughout the show from Key note addresses to booth demos, to focussed presentations to whisper suites even to deep customer on to […]

July 1, 2013

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Swan & Dolphin Resort Showcases Connected Mobile Experiences at Cisco Live!

1 min read

As part of Cisco Live! last week, Cisco hosted a Connected Mobile Experiences Dinner last night with senior executives of some of our customers and partners in  Shula’s Steak house at the Walt Disney Swan and Dolphin Resort in Orlando. One of the key points of the night was the presentation by Chet Patel, Director of IT at […]

June 19, 2013

NETWORKING

LIVE from the 2013 SITA Air Transport IT Summit – Industry Insights & Connected Mobile Experiences

3 min read

I’m here at the 2013 SITA Air Transport IT Summit in Brussels with hundreds of the industry’s decision makers gathered to hear CEO's and CIO's address the community. In partnership...

June 17, 2013

NETWORKING

Nice, France: A Municipal Showcase for Cisco’s Connected Mobile Experiences

3 min read

The city of Nice and Cisco, working with Think Global, showcased today the first Internet of Everything proof-of-concept (PoC) for a smart city. The project, called “Connected Boulevard,” builds on Connected Mobile Experiences to create innovative connected experiences by playing host to “guest” devices such as mobile phones and tablets used in the streets that […]

June 11, 2013

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Location Based Analytics and Services – Retail – What are the practical uses?

3 min read

Nobody can question that location-based services are hot these days--especially in the retail space. Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially...

May 28, 2013

NETWORKING

Location-based Services in Education – Enhanced Experiences on Campus

3 min read

Universities, or actually any campus environment, can gain a lot of value from the emerging location-based services (LBS). There are a few characteristics that render campuses as prime hotspots that enable richer WiFi-based LBS experiences. Firstly, there is a captive audience: students and staff spend a lot of time for almost 9 months of the […]

May 14, 2013

NETWORKING

Retail & Location Services – hype or happening – what is the value

1 min read

Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive...

April 15, 2013

NETWORKING

Location Services & Air Travel

1 min read

As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize […]

April 11, 2013

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Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo – Part 2

1 min read

EDITOR'S NOTE: This post is a continuation of Brendan's from Tuesday on my observations from the Geneva Airport Passenger Terminal Expo. One of the things that strikes me here at...

April 9, 2013

NETWORKING

Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo

1 min read

I’m standing here today in Geneva, at the annual Airport Passenger Terminal Expo, where Cisco and SITA are presenting our joint solution for WiFi-based location-based services in airports. This solution enables deep insights and understanding of how passengers use and move throughout  their arrival or departure journey. The event kicked off this morning with a […]