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Author

Zoya Fallah

“Social media is not a media. The key is to listen, engage, and build relationships.” - David Alston

Zoya Fallah is a social media enthusiast and marketing innovator at Cisco leading social media planning and execution within the Consumer Marketing department.

Prior to this, Zoya managed social media for Cisco’s Service Provider Video Solutions Group.

Her key accomplishments at Cisco include collaborating with NBC to lead social media efforts for the 2010 Vancouver Olympics and leading the USD$10,000 Cisco TV Video Contest generating a groundbreaking 5.9 million views on the contest website.

Zoya graduated from the Haas School of Business at U.C. Berkeley.

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