Tugba Goksel, Marketing Communications Manager of Cisco's Network Systems is responsible for developing the marcom strategy for the Solutions Marketing teams on various launches and events. She collaborates with solution marketing teams, web, collateral, events, go-to market, AR/PR, theaters, channels to deliver visibility and promotion for customer programs.
She plays an important role in communicating the launch messages to the customer base by leveraging the prominence of cisco.com to. She utilizes the power of Social Media, Web 2.0 channels and industry portals to generate buzz around Cisco's initiatives and solutions around Cisco's fixed switching product portfolio.
Prior to her role, Goksel has worked in Cisco's Americas Service Bureau where she contributed to the successful planning, design, development, and execution of internet marketing campaigns. She has expertise in internet and database marketing.
She is successful at developing constructive professional relationship with clients to generate customer facing and demand generation programs. She holds an MBA and BS. in MIS from San Jose State University.