Simon is the Senior Director, SP Marketing responsible for SP Data Center and Mobility in Cisco. He leads a team developing and executing marketing strategy on a worldwide basis.

Previously Aspinall was senior director of the Cisco Internet Business Solutions Group (IBSG) SP organization in Europe, Simon Aspinall led a team responsible for driving, identifying, and developing new business opportunities with telecoms, broadcast and media operators - linking the service provider, mobile, broadcast, business and consumer sectors.

Since its inception, the IBSG team has built relationships with 80 percent of the leading operators in Europe. The team has assisted these operators in entering and developing new markets, making operational improvements, and applying Internet business solutions. Aspinall is a frequent speaker at industry events and a commentator on the IT, telecoms, and networking sectors.

Aspinall has held a number of senior management roles at Cisco, leading IBSG's worldwide mobile practice, and leading the European field operations team with responsibility for SP marketing, new business solutions, Cisco Powered Networks marketing, service consulting, business consulting, and market intelligence for the European telecommunications business.

Before Cisco, Aspinall spent eight years at Mercer Management Consulting, a firm providing management, financial, and marketing consultancy to the worldwide telecommunications sector. Aspinall was also the founder and non-executive director of an Internet incubator with operations in five countries. He holds an MBA (Insead) and a master's degree in Engineering & Computer Science (Oxford University).