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	<title>Cisco Blog &#187; Ruth White-Cabbell</title>
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	<link>http://blogs.cisco.com</link>
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		<item>
		<title>Going Green with Virtualized Networks</title>
		<link>http://blogs.cisco.com/perspectives/going-green-with-virtualized-networks/</link>
		<comments>http://blogs.cisco.com/perspectives/going-green-with-virtualized-networks/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 13:00:20 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[casinos]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[data center architecture]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[global cash access]]></category>
		<category><![CDATA[network infrastructure. ip-based infrastructure]]></category>
		<category><![CDATA[nexus IS]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=75383</guid>
		<description><![CDATA[Watch as Scott Betts, CEO of GCA, and Jim King, Vice President of IT at GCA, discuss how Nexus was able to provide a strong foundation of one unified IP-based infrastructure to help GCA meet the uptime and reliability necessary to their business]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating an Out of this World Online Gaming Experience with a Cisco Network</title>
		<link>http://blogs.cisco.com/perspectives/creating-an-out-of-this-world-online-gaming-experience-with-a-cisco-network/</link>
		<comments>http://blogs.cisco.com/perspectives/creating-an-out-of-this-world-online-gaming-experience-with-a-cisco-network/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 12:00:47 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[cisco network]]></category>
		<category><![CDATA[en masse entertainment]]></category>
		<category><![CDATA[MMO]]></category>
		<category><![CDATA[MMORPG]]></category>
		<category><![CDATA[MTM Technologies]]></category>
		<category><![CDATA[online gaming]]></category>
		<category><![CDATA[TERA]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=71219</guid>
		<description><![CDATA[Online gaming is big business. In fact, according to Strategy Analytics, the mass multiplayer online (MMO) game industry is estimated to be a US $8 billion dollar industry by 2014. To be successful in this market, game developers must push the envelope, creating extraordinarily detailed game worlds and more realistic game play. Sluggish rendering and slow response times are the enemy. The network acts as the beachhead in ensuring a stellar game play experience.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got Video? 5 Tips to Help You Create Compelling Video</title>
		<link>http://blogs.cisco.com/truthmarketing/got-video-5-tips-to-help-you-create-compelling-video/</link>
		<comments>http://blogs.cisco.com/truthmarketing/got-video-5-tips-to-help-you-create-compelling-video/#comments</comments>
		<pubDate>Mon, 28 May 2012 10:00:25 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[business video]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=69708</guid>
		<description><![CDATA[In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.Here five tips to help  you create compelling videos to drive your business:]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/got-video-5-tips-to-help-you-create-compelling-video/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Timing Your Blog Posts</title>
		<link>http://blogs.cisco.com/truthmarketing/timing-your-blog-posts/</link>
		<comments>http://blogs.cisco.com/truthmarketing/timing-your-blog-posts/#comments</comments>
		<pubDate>Mon, 21 May 2012 13:00:14 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[Dan Zarrella]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[Science of Timing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=69668</guid>
		<description><![CDATA[When done properly, blogging is probably one of the best things you can do to engage customers and prospects, positon yourself and your company as a thought leader in your respective industry, and increase the SEO of your web site. But timing matters. Depending upon the goals you've associated with your blog, the timing of your posts can go a long way in helping you to achieve your objective. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s in the Mix Marketers</title>
		<link>http://blogs.cisco.com/truthmarketing/its-in-the-mix-marketers/</link>
		<comments>http://blogs.cisco.com/truthmarketing/its-in-the-mix-marketers/#comments</comments>
		<pubDate>Thu, 17 May 2012 13:00:53 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=69303</guid>
		<description><![CDATA[Sometimes it seems that if you are not incorporating blogs, Twitter, LinkedIn, Facebook, Slideshare and a myriad of other social tools, along with geo-targeted search adversting, remarketing, and let's not forget QR codes into your marketing strategy, you're shamelessly behind the times and your marketing initiatives are at risk of being ineffective - or so it would seem...]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/its-in-the-mix-marketers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Marketing &amp; the Science of Timing</title>
		<link>http://blogs.cisco.com/truthmarketing/email-marketing-the-science-of-timing/</link>
		<comments>http://blogs.cisco.com/truthmarketing/email-marketing-the-science-of-timing/#comments</comments>
		<pubDate>Fri, 11 May 2012 01:03:40 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[click through rates]]></category>
		<category><![CDATA[Dan Zarrella]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email optimization]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[open rates]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=68834</guid>
		<description><![CDATA[Find the best times to send your email campaigns. Using real data, Dan Zarrella provides the information we need to maximize the effectiveness of our email-based campaigns and communications. ]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/email-marketing-the-science-of-timing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Ideas for Leveraging LinkedIn for Business</title>
		<link>http://blogs.cisco.com/truthmarketing/5-ideas-for-leveraging-linkedin-for-business/</link>
		<comments>http://blogs.cisco.com/truthmarketing/5-ideas-for-leveraging-linkedin-for-business/#comments</comments>
		<pubDate>Tue, 08 May 2012 21:48:35 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=68618</guid>
		<description><![CDATA[I was recently asked by a Cisco partner which social platform was better for B2B marketing – Facebook or LinkedIn? ]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/5-ideas-for-leveraging-linkedin-for-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Networks &amp; the Science of Timing</title>
		<link>http://blogs.cisco.com/truthmarketing/social-networks-the-science-of-timing/</link>
		<comments>http://blogs.cisco.com/truthmarketing/social-networks-the-science-of-timing/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 13:00:47 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=64543</guid>
		<description><![CDATA[Leveraging social networks for maximum exposure and engagement has become integrally important for marketers. Use the following data to find out the best times to post to Twitter and Facebook.  
]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/social-networks-the-science-of-timing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT Decision Makers are People Too</title>
		<link>http://blogs.cisco.com/truthmarketing/it-decision-makers-are-people-too/</link>
		<comments>http://blogs.cisco.com/truthmarketing/it-decision-makers-are-people-too/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 10:00:21 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[IT buyers]]></category>
		<category><![CDATA[IT decision makers]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[TechTarget]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=64536</guid>
		<description><![CDATA[Sometimes as B2B technology marketers, we experience a little tunnel vision when it comes to our target audience. There’s a tendency to think that there is a hard line dividing business buyers from consumers; that the marketing methods we must use to reach our intended audience are so unique that they are unrelated to consumer marketing techniques and that practices from consumer-oriented marketing can’t possibly be applied to B2B buyers. As it turns out, IT decision makers have a lot in common with personal technology buyers when it comes to online behavior, media consumption and brand reception.   ]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/it-decision-makers-are-people-too/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>CRM, Metrics and the B2B Marketer</title>
		<link>http://blogs.cisco.com/truthmarketing/crm-metrics-and-the-b2b-marketer/</link>
		<comments>http://blogs.cisco.com/truthmarketing/crm-metrics-and-the-b2b-marketer/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 02:40:55 +0000</pubDate>
		<dc:creator>Ruth White-Cabbell</dc:creator>
				<category><![CDATA[The Truth About Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[Cisco partner marketing]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://blogs.cisco.com/?p=62987</guid>
		<description><![CDATA[Marketing is transforming. We’re aligning closer to sales, owning more of the revenue pipeline and being held more accountable. To be a successful marketer we need understand our customers’ and potential customers’ needs and behaviors so that we can respond effectively with appropriate messages about our products and services. CRM systems allow us to do this. The data housed inside a CRM system can help close sales faster, retain customers, find new customers, and offer superior customer service – all things that ultimately increase revenue. So why is it that  less than 50% of executives are fully satisfied with the business benefits of CRM? How can we ensure that at least for marketing that we are maximizing the investment in our CRM tools and leveraging them to drive the right kind of engagement with customers and prospects?]]></description>
		<wfw:commentRss>http://blogs.cisco.com/truthmarketing/crm-metrics-and-the-b2b-marketer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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