As the vice president of corporate positioning, Ron Ricci has spent the last decade helping Cisco develop and nurture a culture of sharing and collaborative processes. In addition, he has spent countless hours with hundreds of different organizations discussing the impact of collaboration. He is co-author of the new book, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization's True Potential (Cisco, 2011). He is also the co-author of the business best-seller Momentum: How Companies Become Unstoppable Market Forces (Harvard Business School Press, 2002).