Director of Marketing, Emerging Technologies
Erica Schroeder is the Director of Portfolio Marketing and Emerging Technologies for Cisco. In this capacity she is responsible for tying together the market opportunities afforded by the Internet of Everything market transition with Cisco’s product portfolio, and identifying and marketing new emerging technologies.
Prior to her current role, Ms. Schroeder launched global marketing for Cisco’s Internet of Things, including Cisco’s network architectures and solutions for connecting the previously unconnected and supporting trillions of sensors collecting massive data. She created the Internet of Things World Forum, to be held in Barcelona in October 2013, and ran the IoT World Forum Steering Committee which met for the first time in February 2013. She previously ran worldwide marketing for Cisco’s market-leading portfolio of enterprise video solutions, technologies and architecture. Ms.Schroeder launched and ran worldwide marketing for Cisco TelePresence through the acquisition and integration of video leader Tandberg. Earlier, she led Cisco’s product and technology marketing operations, oversaw strategic communications, and ran public and analyst relations for Cisco’s service provider group.
Erica has led the global launch of many emerging video technologies and specializes in bringing early-stage businesses to market.
Ms.Schroeder draws on years of technology experience as West Coast Bureau Chief, columnist and editor for PC Week, covering networking, telecommunications, digital media and video, enterprise applications and data center technologies. Ms. Schroeder holds a B.A. from Duke
University and is a frequent speaker and commentator about new technologies, IoT, video, networking and collaboration and the impact of new technologies on organizations and culture.