Senior Vice President
Edison Peres is Senior Vice President, Worldwide Channels at Cisco. In this role, Peres is responsible for the design, enablement and management of Cisco’s resale channel business model. This industry leading model, which delivers more than 80 percent of Cisco’s revenue, is the primary route to market for all of Cisco’s products and services, encompassing both resale and distribution channel partners.
Peres and his team focus on creating and driving channel sales and marketing strategies, programs, and engagement models to accelerate Cisco’s growth and that enable partners to transform and grow their businesses, adopt new technologies, and improve their profitability.
During his eight years at Cisco, Peres has pioneered Cisco’s innovative sales strategies, channel compensation, and incentive programs such as the Value Incentive Program and Opportunity Incentive Program. He has led numerous cross-functional efforts to transform internal processes, streamline new product introductions, and integrate channel and field sales strategies. He also actively represents the partner agenda on many of Cisco’s boards and councils.
Peres has been recognized for his leadership many times over the years, including being named as a CRN Channel Chief and Top 25 Executive.
Peres brings to Cisco more than 25 years of successful sales, product management, and business leadership in the networking, unified communications, and computer markets. Before joining Cisco, he served as Vice President, Channel Sales at Avaya and was President, Latin America and Canada, Enterprise and Consumer Products at AT&T/Lucent. Before joining AT&T, Peres held sales, product, and marketing management positions at Panasonic and Texas Instruments.
Peres holds a bachelor of arts degree in finance and marketing as well as a master’s degree in business administration from Florida International University.