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Blair Christie

Senior Vice President and Chief Marketing Officer

No Longer at Cisco

Articles

Cisco and the NBA are ready for the Playoffs

1 min read

Throughout the season, the NBA Replay Center has found itself at the center of some of the game’s most gripping plays. Time stands still as fans, players and coaches all...

April 1, 2015

EXECUTIVE PLATFORM

Six-Year-Old Role Models at the White House Science Fair

3 min read

I had the opportunity to attend the White House Science Fair last week, and I was blown away by the creativity and curiosity of the young men and women who presented their inventions. The team that really stole the show was a group of 6-year-old Girl Scouts called the ‘“Super Girls” Junior FIRST Lego League […]

March 13, 2015

EXECUTIVE PLATFORM

Celebrating STEM with a Piece of “Pi”

2 min read

Tomorrow is Pi Day! We make this a fun day in our household, where we celebrate the mathematical constant of π—or 3.1415—on March 14. To celebrate, we will make (and eat!) pie and see who can recite the most digits of pi. This year math fanatics are thrilled because it falls on 3/14/15, which aligns […]

March 12, 2015

EXECUTIVE PLATFORM

IoE Can Help Banks Restore Trust and Close the Value Gap with Customers

2 min read

“Let the buyer beware” is a sentiment that dates back well before consumer protection and truth-in-advertising laws. Yet, the issue of trust continues to permeate all areas of society today....

March 2, 2015

EXECUTIVE PLATFORM

Through the Internet of Everything, You May Never Have to Wait in a Long Checkout Line Again

3 min read

We’ve all been there. A grocery store, a department store or even a coffee shop, standing in a long checkout line that hasn’t moved for what seems like an eternity. You ask yourself, ‘Is this purchase worth it?’ For one third of customers, the answer is no, if they have to wait more than five […]

February 17, 2015

EXECUTIVE PLATFORM

Can the IoE Save Lives? Connected Bra Could Predict Cancer

3 min read

At Cisco, we often talk about the power of the Internet of Everything– to reduce traffic congestion, to refresh our refrigerators, to make our everyday lives more convenient. But now, the Internet of Everything is saving lives. In 2012 alone, more than 1.7 million women were diagnosed with breast cancer — that’s more than 4,600 […]

January 15, 2015

EXECUTIVE PLATFORM

New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want

3 min read

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...

January 13, 2015

EXECUTIVE PLATFORM

The Last Traffic Jam and Other Lasts the Internet of Everything will Make Possible

2 min read

By 2030, an average American household is expected to incur traffic-related costs of $2,301 per year, a 33 percent increase compared to 2013. In fact, the annual price of traffic in the U.S. and Europe will soar to $293 billion by 2030, a rise of nearly 50 percent from 2013. Additionally, traffic conditions around the […]

December 10, 2014

EXECUTIVE PLATFORM

How ‘Data’ and ‘Process’ Are Reshaping the Future Workforce

3 min read

The sheer size, variety, and speed of data traversing today’s networks are increasing exponentially. This highly distributed data is generated by a wide range of cloud and enterprise applications, websites, social media, computers, smartphones, sensors, cameras, and much more — all coming in different formats and protocols. Whether it is in the cloud or at […]