When Mobile and Cloud Collide
The growth of mobility is unprecedented. Nearly 80 percent of the world’s population now has access to a mobile phone, and new devices are helping enable many more applications and services.
At the same time, cloud has become the new way of delivering—and charging for—IT services and functionality. Technology services and apps are increasingly being delivered and paid for on demand from remote data centers, accessible through the cloud of interconnected networks that constitute the Internet.
So many applications and services can now be accessed through simple browsers and delivered through the cloud. Cisco’s Internet Business Solutions Group (IBSG) wanted to know what happens when the hot technology trends—“mobility” and “cloud”— collide. So IBSG surveyed more than 1,000 U.S. mobile users to understand their current and future needs, and learn how they prefer to pay for mobile cloud services. The findings help operators understand the size of the opportunity, develop strategies for success, and differentiate their offerings.
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