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Size DOES Matter

- September 20, 2008 - 0 Comments

“œWhat took ya so long?”-…was the pretty much the feedback we got from many in the industry analyst community when we shared our news on Cisco’s efforts to evolve it’s Small Business Channel Partner Program. The program became effective this week and the big shift was incorporating Linksys Small-Business Channel Partner Program into Cisco’s Channel Program and bringing the Linksys Business Series products into the Cisco SMB portfolio. http://www.cisco.com/web/partners/pr11/linksys.htmlNow, one might not have immediately put Cisco and Small Business together in the same sentence, except perhaps when you thought of Linksys and Cisco. Times change.Actually there’s more beyond the Channel program evolution at work from across the company, it’s just one of many efforts underway at Cisco to demonstrate its commitment to the SMB market. For example, earlier this summer, Cisco established a Small Business Council to align the company’s small-business strategy and go-to-market across all functions globally. The council was created to ensure that our small business customers and channel partners have access to the most comprehensive and innovative range of technology solutions in the communications industry. The Small Business Council is led by three Cisco veterans: Sue Bostrom, chief marketing officer and executive vice president; Keith Goodwin, senior vice president of Worldwide Channels and Ian Pennell, senior vice president of the Small Business Technology Group.Curious to your reaction to the changes we’ve made and any”council” you have for our Small Business Council as well…

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