As the eyes of the world focus on London for the next two weeks, we expect to see a significant amount of media coverage around the role social media and online viewing are playing in shifting TV viewing habits. Cisco is helping reinvent that TV experience with our Videoscape platform, which provides the technology to create a personalized and interactive multiscreen experience. We’re also a partner of NBC in a pretty cool demonstration around the future of TV at the Olympics.
This week, Cisco’s David Hsieh and Yoav Schreiber hosted a webcast to discuss how shifting consumer media consumption habits are having an impact on the business models of everyone in the business. They also delve into how Videoscape is allowing content owners, aggregators and service providers to compete in the emerging multi-screen market.
Check out the webcast here.