Cisco Blogs

Reinventing the TV Experience

- July 27, 2012 - 1 Comment

As the eyes of the world focus on London for the next two weeks, we expect to see a significant amount of media coverage around the role social media and online viewing are playing in shifting TV viewing habits.  Cisco is helping reinvent that TV experience with our Videoscape platform, which provides the technology to create a personalized and interactive multiscreen experience. We’re also a partner of NBC in a pretty cool demonstration around the future of TV at the Olympics.

This week, Cisco’s David Hsieh and Yoav Schreiber hosted a webcast to discuss how shifting consumer media consumption habits are having an impact on the business models of everyone in the business. They also delve into how Videoscape is allowing content owners, aggregators and service providers to compete in the emerging multi-screen market.

Check out the webcast here.

Leave a comment

We'd love to hear from you! To earn points and badges for participating in the conversation, join Cisco Social Rewards. Your comment(s) will appear instantly on the live site. Spam, promotional and derogatory comments will be removed.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. ...Yes indeed, the role social media and online viewing are playing in shifting TV viewing habits is no more an assumption, is a "virtual" an example, a simple accident on the roads or even in the neigborhood, is efficiently spread through twitter, etc...just before any TV reporter arrives the scene...also the written news paper is obsolete and outdated (News change every second), etc as well...yes, we are facing a new era, with more efficient tools...thanks for sharing this very interesting post, regards from PR...