Profiting from the Rise of Wi-Fi
The amount of mobile data generated globally is growing very rapidly and shows no sign of abating. This growth is largely driven by smartphones, tablets and connected devices, as well as mobile applications and content. The Cisco Visual Networking Index (VNI) has been tracking this for quite some time – the latest update predicts that mobile data traffic will double globally in 2012 and increase by another 78 percent by 2014.
In addition, there is a corresponding worldwide growth in the popularity of Wi-Fi. The number of Wi-Fi hotspots is expected to reach 2.7 million by 2014, with usage growing 200 percent. This growth is inspired by new enabling devices, recent technology improvements, public and private availability, and tiered mobile data plans from service providers.
With this in mind, Cisco’s Internet Business Solutions Group (IBSG) has consulted with leading service providers from around the world to develop and evaluate 16 Wi-Fi business models that can provide a reasonable return on investment. Opportunities for monetization fall into four broad categories: (1) business effectiveness, (2) end-user services, (3) inter-carrier wholesale, and (4) value-added services.
For details about this and other interesting, provocative papers, go to the Service Provider Thought Leadership page of the IBSG web site.
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