Marthin De Beer, SVP of Cisco’s Video and Collaboration Group takes time at CES to share his thoughts on the service provider video market. He highlights Cisco’s video experience demos at the show, and discusses how we are helping customers prepare for the effects of consumer cloud traffic on the networks, with strategies to bridge legacy infrastructure to future IP-centric architectures, including the emergence of gateways. Check out the video and let us know what your thoughts are on the impact of video on the network and the consumer experience: Cisco at CES 2012: Chatting with Marthin De Beer About Service Provider Video Industry
Cisco’s comprehensive TV platform, Videoscape, brings new exciting entertainment experiences for consumers and new revenue streams for Service Providers with new ‘video in the cloud’ services. Today at CES, Cisco is launching several new Videoscape products and announcing how major service providers including Rogers Communications of Canada, YES of Israel and Numéricable of France, have selected Videoscape to deliver their next generation video services.
These new Videoscape products power ‘video in the cloud’ experiences by bringing live and on demand video together, offering a consistent look and feel across devices whether its a PC, MAC, iPad, iPhone or Android device. Videoscape is leading Service Providers through the migration, with a unique open software platform, providing a path to an all IP-based video infrastructure. Service Providers can now provide their consumers the ability to move, pause and resume video content on any device, following them whenever they go.
The end-of-year holiday season is traditionally positioned as a chance to slow down and re-charge, but Cisco’s industry-leading products for service providers didn’t get the memo. Their momentum continued unabated.
Just two days before Christmas, Cisco announced that Dutch service provider KPN has chosen the Cisco CRS-3 multi-chassis carrier routing system, which will be deployed at the heart of KPN’s Internet peering network. The CRS-3 solution will transport all of KPN’s IP traffic to the Internet as part of KPN’s Internet Cluster Environment (ICE).
Not long before, Verizon announced that its IP network, one of the most advanced communications networks in the world, will be upgraded in the first half of 2012 with the Cisco CRS-3 to enable new services and meet growing traffic demands in several key U.S. markets, including Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Seattle.
As for the ASR 9000 edge routing system, Fibrenoire, a service provider offering Internet and private network services over an optical fiber network in Quebec and Ontario, has completed implementation of an end-to-end Cisco Carrier Ethernet System covering the Quebec City, Montreal and Toronto regions. Fibrenoire’s network is based on the ASR 9000.
Additionally, Next Communications, a Miami-based voice and video provider, has deployed Cisco technology for its IP Next-Generation Network. Integral to this will be deployment of the ASR 9000 and ASR 1000 routers for 100GE port capacity and greater resiliency.
And a couple of other interesting news items:
- Cisco and TeliaSonera teamed recently to deliver the world’s fastest Internet connection”. TeliaSonera managed a 120 Gigabit connection to the Internet at the digital entertainment festival DreamHack, using the CRS-3, ASR 9000, and Cisco ONS 15454 MSTP.
- Cisco and US Signal, a leading provider of regional transport, data center and Internet Protocol (IP) services, announced successful completion of the first 100 Gigabit (100G) coherent DWDM trial based on the industry-leading performance of the ONS 15454.
Making Cisco easier to do business with. That is one of the committments the company outlined this year as part of its refinements and evolution. The results in doing so continues, we hope you see it and feel it. That promise shows up in many places across the company including our Services business. Services is one area of any business that is multifaceted, no doubt. At Cisco it’s a differentiated strategy that we bring to the market because of our partner-centric approach. Services provides a huge opporutnity for our partners,we recognize that and it now represents 40-50% of Cisco channel partners business, up from 20 percent just five years ago.
Partners participate in the Services opportunity at every level, from the largest global customers to the local small business. Our partners are the extension our Services arm. And that’s not just “lip Service” --to back it up Cisco is taking the next step forward to further clarify our sales engagement model and drive consistency in the field to continue momentum with absolute clarity. We just published our Services Rules of Engagement to provide our partners with a definitive road map for how to engage with Cisco Services and maximize their Cisco Services investment. Specifically the document does the following:
Defines the partners role in the selling and delivery of Cisco services
Helps partners build a collaborative and predictable field sales and delivery model
Gives partners easy steps to driving accelerated customer adoption of smart services capabilities
Delivers a clear field escalation process should a mishap occur
Describe the sales compensation neutrality strategy
You be the judge as to how this really works, your outside voice and views are a great reality test. Let us know what you hear and how we are doing, we think we are off to a solid start, so let’s engage.
To learn more, click here and check out a blog by Raja Sundaran VP WW Services Partner Organization on the Rules of Engagement that talks more about Cisco’s approach and “tasty” opportunity for our partners.
Hit the video below from Keith Goodwin, SVP WW Partner Organization, and Bob Singleton, SVP WW Services Partner Organization on our Services Go-to-Market model and ways partners will benefit.
On December 6th Cisco announced CloudVerse, an integrated set of capabilities that enables customers to deliver cloud applications and services by uniquely combining the unified data center and cloud intelligent network. Key to this is Cisco’s Unified Data Center architecture which is comprised of three technology pillars: Unified Computing, Unified Fabric, and Unified Management.
The following provides a description of CloudVerse, focusing on new cloud management offerings and capabilities that enable customers to build and operate private, public or hybrid clouds… the world of many clouds:
- Cisco CloudVerse uniquely combines the unified data center and cloud intelligent network as the platform to deliver cloud services. CloudVerse brings a unique set of advantages:
- Assured Cloud Experience by uniquely combining the unified data center and cloud intelligent network
- Agile, Dynamic and Efficient Cloud – delivering cost savings and time to market advantages, while simplifying the management and deployment of services
- Accelerated Deployment through pre-tested designs like VMDC, through pre-tested ecosystem integrated solutions such as Flexpod and Vblock
- Simplified management an operation through integrated management of compute, network and storage – for both the DC and the network
- Cisco Unified Data Center provides a complete Data Center infrastructure architecture. It combines compute, storage, network, security and management into a fabric architecture that delivers outstanding performance for physical and virtualized business applications. Created to help companies evolve to cloud computing environments, Unified Data Center embeds automation and simplified operations at the Server, Network and Cloud-Services Layers.
- Unified Management provides automation and lifecycle management frameworks to manage and simplify the deployment and operations of Network-Layer, Compute-Layer and Application/Cloud-Services-Layer within the Data Center. This includes Cisco UCS Manager, Cisco Network Services Manager, and Cisco Intelligent Automation for Cloud, as well as the integration with Cisco’s application, virtualization and storage ecosystem partners.
- Cisco Intelligent Automation for Cloud features the newScale self-service portal and service catalog, which has been re-branded as Cisco Cloud Portal, and the Tidal automation software, which has been re-branded as the Cisco Process Orchestrator. Together, we’ve combined and integrated these software products into a powerful and intelligent management solution for enabling IT-as-a-Service.
- Cisco Network Services Manager automates and provisions network infrastructure services using powerful abstracted models and policies that define and control the characteristics and behavior of the Cloud, and how Cloud services are accessed by end-users.
- Cisco UCS Manager Cisco Unified Computing System (UCS) Manager provides unified, embedded management of all software and hardware components in the Cisco UCS. It controls multiple chassis and manages resources for thousands of virtual machines.
To get more information on CloudVerse and Cisco Unified Data Center, please read the following blogs:
- Blog on Cisco Unified Data Center: http://blogs.cisco.com/datacenter/cisco-unified-data-center-changing-the-economics-of-the-data-center/
- Blog on Cisco Unified Management: http://blogs.cisco.com/datacenter/the-secret-is-now-out-you-can-simplify-cloud-deployments-with-cisco-unified-management/