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WAAS going on in 2011!

February 3, 2011 at 12:58 pm PST

Gartner has recently published the 2010 WAN Optimization Controller Magic Quadrant.   We all know that Gartner can be strict about how vendors characterize its research, so instead of editorializing I’ll let the Magic Quadrant graph speak for itself :

* See below for official Gartner policy use

You can read the full Gartner Magic Quadrant report here:  ttp://www.gartner.com/technology/media-products/reprints/cisco/208714.html

In lieu of commenting on relatively the placement of all the dots, which would only raise the ire of Gartner’s usage police, I’ll instead focus this post on why I think Cisco did so well this year.  Cisco continuously strives on new WOC solutions to grow with the demands of our customers. Agility, cost reduction, simplicity and flexible deployment drive our recent innovations.  And also to keep in mind we had recent innovations that were NOT included in the 2010 MQ, these new solutions are:  

  •  vWAAS (virtual WAAS) is the industry’s first cloud-ready WAN optimization product that can be deployed in an elastic, multi-tenant, and on-demand manner. Cisco vWAAS enables the transition to public and private clouds and is a key proof point in the Cisco Unified Network Services (UNS) pillar, a central part of the Cisco Data Center Business Advantage architecture.

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Cisco Continues its Momentum in the Energy/Smart Grid Market

Cisco’s Connected Energy Group is exhibiting at the DistribuTECH conference taking place this week in San Diego, where it is making some exciting updates as well. Building on progress made in 2010 and expanding its smart grid activities in substation and home, Cisco is announcing partnerships with leading smart grid industry players ECOtality and Cooper Industries.

Cisco and ECOtality have completed the development for integrating the Blink Network charger interface with Cisco’s Home Energy Management Solution (HEMS).  http://newsroom.cisco.com/dlls/2011/prod_013111c.html

Additionally, Cisco announced a strategic relationship with Cooper Industries where Cooper will incorporate Cisco’s Connected Grid products into their substation automation solutions.  http://www.cooperpower.com/news/pr.cfm?NewsID=247

Cisco’s vision is for information technology to transform how the world manages its energy and environmental challenges.  The goal of Cisco’s Connected Energy Group is to build an extensive product and services portfolio, based on a smarter, connected energy grid, that will bring this vision to reality.  Within the last year Cisco has made important steps to further its commitment to the energy/smart grid market with several strategic announcements, product introductions, key partnerships and acquisitions. Cisco continues that momentum this week through its partnerships with ECOtality and Cooper Industries.

For more information:

 - Cisco Connected Energy:

http://www.cisco.com/web/strategy/energy/external_utilities.html

- ECOtality: http://www.ecotality.com

- Cooper Industries: http://www.cooperindustries.com

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Cisco VNI Mobile Data Traffic Forecast, 2010 – 2015

Here’s a news flash – mobile data traffic is growing rapidly.

. . . Oh, you knew that already?

Well, bet you didn’t know HOW fast it’s growing.  

Really fast, actually.  Specifically, global mobile data traffic grew 4.2 times faster than global fixed broadband data traffic in 2010 according to. Cisco’s Visual Networking Index Mobile Data Traffic Forecast covering the period 2010 – 2015. 

A year ago, the Cisco VNI Mobile Data Traffic study predicted that global mobile data traffic would reach 3.6 exabytes by 2014 . . . and we thought that was fast.

Findings from the recently updated Cisco Mobile VNI include:

  • The annual global mobile data traffic will reach 6.3 exabytes per month, or an annual run rate of 75 exabytes, by 2015. That amount is the equivalent of 19 billion DVDs or 536 quadrillion SMS text messages or 75 times the amount of global Internet Protocol traffic (fixed and mobile) generated in the year 2000.
  • Global mobile data traffic increased 159 percent from calendar year 2009 to calendar year 2010 to 237 petabytes per month, or the equivalent of 60 million DVDs.
  • Global mobile data traffic grew 4.2 times as fast as global fixed broadband data traffic in 2010.
  • Global mobile data traffic in 2010 was three times the size of all global Internet traffic (fixed and mobile) in the year 2000.
  • According to the updated forecast, the Middle East and Africa will have the highest regional mobile data traffic growth rates, with a compound annual growth rate of 129 percent (63-fold growth) over the period. Latin America anticipates a 111 percent CAGR (42-fold growth), followed by Central and Eastern Europe, with a 102 percent CAGR (34-fold growth), and Asia-Pacific, with a 101 percent CAGR (33-fold growth). Western Europe is forecast to experience a 91 percent CAGR (25-fold growth); North America, an 83 percent CAGR (20-fold growth); and Japan, a 70 percent CAGR (14-fold growth).
  • India has the highest national mobile data traffic growth rate, with a CAGR of 158 percent (115-fold growth) for the forecast period, followed by South Africa, with a 144 percent CAGR (87-fold growth), and Mexico, with a 131 percent CAGR (66-fold growth). Comparatively, the United Kingdom will see an 84 percent CAGR (21-fold growth), and the U.S. an 83 percent CAGR (21-fold growth), according to the updated forecast.
  • In spite of the slow economic recovery in many regions, the demand for mobile services has remained constant, overall, and strong traffic growth continues globally.

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Why Small Business is Serious Business: Cisco continues Portfolio Expansion

You’ve heard us say it before, there’s nothing small about the small business initiative at Cisco. Rick Moran, our WW vice president of SB Solutions Marketing, has this week been discussing our latest news with ‘connect’ and ‘secure’ products focused on Small Business with analysts from across the globe.

The launch this week is particularly exciting as it includes a expansion of the “built for small” portfolio with a range of Ethernet switches, a business-class network security Firewall as well as a backup Service for storage products and the financing offers and options for small business to go with them.

It’s an exciting time for small businesses to evaluate their needs – there are lots of challenges for growing businesses to overcome, but lots of solutions to those needs as well. And yes… cost is a major component of successfully running IT, that’s why Cisco Capital is currently offering competitive financing for small business customers so they can get the technology they need to stay competitive and profitable. Three-year, 3 percent financing in the U.S and zero-percent financing in Europe and Canada is now available to small business customers.

Of course, we’re always listening to our customers, acting on their feedback and developing new solutions that can help drive their business performance to the next level. Analyst feedback is a great prism through which we can look at the challenges, and opportunities for small businesses, and so discussions with analysts really build on this process and are an invaluable part of helping us to push ourselves and our products as far as possible.

Our latest discussions re-iterated many of the key things that matter to a small business – good value, ease of use and reliability. Small business remain hungry for advice on how they can innovate, while keeping things simple. For example, we recently ran a Talk2 Cisco webinar session  on how small businesses can gain an edge on the competition. Ian Pennell, senior vice president for Cisco’s small business technology group and co-lead of Cisco’s small business council, and Andrew Sage, vice president, worldwide small business sales, enjoyed discussing many of these issues and answering small businesses’ questions on these areas. To paraphrase one of the analysts we were speaking with, ‘small can still be complex we still want quick and easy to use solutions’. Amen to that.

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More Momentum for the Cisco CRS

Cisco’s market-leading core-routing platform – the Carrier Routing System (CRS) – continues on a roll.

In just the last week, two key operators – Hong Kong Broadband Network (HKBN) and du, the UAE’s integrated telecom service provider – announced CRS implementations.

HKBN has committed to the Cisco CRS-3 as the foundation for its core IP next-generation network to cope with surging bandwidth demand and to extend its network coverage.

According to the Cisco Visual Networking Index, annual global IP traffic will exceed three-quarters of a zettabyte by 2014. Internet utilization by various forms of video such as TV, video on demand, Internet video, etc., is increasing and is expected to exceed 91 percent of global consumer traffic by 2014. HKBN realized the need for a core router with strong investment protection to support its high-quality voice, video and Internet services. HKBN believes the Cisco CRS-3’s industry-leading scale, operating efficiency and superior service features will help maintain its “Speed Guarantee” to customers, whereby 80-percent steady speed is ensured, despite the escalating Internet demands of businesses and consumers. 

Over in the United Arab Emirates, du announced that it has converged its fixed and mobile IP transport networks using the CRS. This enables fixed-mobile convergence on du’s network to meet the demand for high-end broadband services and makes the company unique in its ability to rapidly deploy new high-bandwidth mobile applications and data packages.

This is one of the first regional fixed-mobile convergence projects in which the fixed and mobile services all run on the same IP network – with mobile (signaling and bearer), mobile data, residential Internet, business Internet, residential voice, enterprise voice, international voice, Layer 2 VPNs, Layer 3 VPNs and video running on a single IP/MPLS core powered by Cisco. By consolidating cores, du can offer its customers in the UAE a more scalable platform to deliver future services at higher quality.

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