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Cisco VNI Mobile Data Traffic Forecast, 2010 – 2015

Here’s a news flash – mobile data traffic is growing rapidly.

. . . Oh, you knew that already?

Well, bet you didn’t know HOW fast it’s growing.  

Really fast, actually.  Specifically, global mobile data traffic grew 4.2 times faster than global fixed broadband data traffic in 2010 according to. Cisco’s Visual Networking Index Mobile Data Traffic Forecast covering the period 2010 – 2015. 

A year ago, the Cisco VNI Mobile Data Traffic study predicted that global mobile data traffic would reach 3.6 exabytes by 2014 . . . and we thought that was fast.

Findings from the recently updated Cisco Mobile VNI include:

  • The annual global mobile data traffic will reach 6.3 exabytes per month, or an annual run rate of 75 exabytes, by 2015. That amount is the equivalent of 19 billion DVDs or 536 quadrillion SMS text messages or 75 times the amount of global Internet Protocol traffic (fixed and mobile) generated in the year 2000.
  • Global mobile data traffic increased 159 percent from calendar year 2009 to calendar year 2010 to 237 petabytes per month, or the equivalent of 60 million DVDs.
  • Global mobile data traffic grew 4.2 times as fast as global fixed broadband data traffic in 2010.
  • Global mobile data traffic in 2010 was three times the size of all global Internet traffic (fixed and mobile) in the year 2000.
  • According to the updated forecast, the Middle East and Africa will have the highest regional mobile data traffic growth rates, with a compound annual growth rate of 129 percent (63-fold growth) over the period. Latin America anticipates a 111 percent CAGR (42-fold growth), followed by Central and Eastern Europe, with a 102 percent CAGR (34-fold growth), and Asia-Pacific, with a 101 percent CAGR (33-fold growth). Western Europe is forecast to experience a 91 percent CAGR (25-fold growth); North America, an 83 percent CAGR (20-fold growth); and Japan, a 70 percent CAGR (14-fold growth).
  • India has the highest national mobile data traffic growth rate, with a CAGR of 158 percent (115-fold growth) for the forecast period, followed by South Africa, with a 144 percent CAGR (87-fold growth), and Mexico, with a 131 percent CAGR (66-fold growth). Comparatively, the United Kingdom will see an 84 percent CAGR (21-fold growth), and the U.S. an 83 percent CAGR (21-fold growth), according to the updated forecast.
  • In spite of the slow economic recovery in many regions, the demand for mobile services has remained constant, overall, and strong traffic growth continues globally.

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Why Small Business is Serious Business: Cisco continues Portfolio Expansion

You’ve heard us say it before, there’s nothing small about the small business initiative at Cisco. Rick Moran, our WW vice president of SB Solutions Marketing, has this week been discussing our latest news with ‘connect’ and ‘secure’ products focused on Small Business with analysts from across the globe.

The launch this week is particularly exciting as it includes a expansion of the “built for small” portfolio with a range of Ethernet switches, a business-class network security Firewall as well as a backup Service for storage products and the financing offers and options for small business to go with them.

It’s an exciting time for small businesses to evaluate their needs – there are lots of challenges for growing businesses to overcome, but lots of solutions to those needs as well. And yes… cost is a major component of successfully running IT, that’s why Cisco Capital is currently offering competitive financing for small business customers so they can get the technology they need to stay competitive and profitable. Three-year, 3 percent financing in the U.S and zero-percent financing in Europe and Canada is now available to small business customers.

Of course, we’re always listening to our customers, acting on their feedback and developing new solutions that can help drive their business performance to the next level. Analyst feedback is a great prism through which we can look at the challenges, and opportunities for small businesses, and so discussions with analysts really build on this process and are an invaluable part of helping us to push ourselves and our products as far as possible.

Our latest discussions re-iterated many of the key things that matter to a small business – good value, ease of use and reliability. Small business remain hungry for advice on how they can innovate, while keeping things simple. For example, we recently ran a Talk2 Cisco webinar session  on how small businesses can gain an edge on the competition. Ian Pennell, senior vice president for Cisco’s small business technology group and co-lead of Cisco’s small business council, and Andrew Sage, vice president, worldwide small business sales, enjoyed discussing many of these issues and answering small businesses’ questions on these areas. To paraphrase one of the analysts we were speaking with, ‘small can still be complex we still want quick and easy to use solutions’. Amen to that.

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More Momentum for the Cisco CRS

Cisco’s market-leading core-routing platform – the Carrier Routing System (CRS) – continues on a roll.

In just the last week, two key operators – Hong Kong Broadband Network (HKBN) and du, the UAE’s integrated telecom service provider – announced CRS implementations.

HKBN has committed to the Cisco CRS-3 as the foundation for its core IP next-generation network to cope with surging bandwidth demand and to extend its network coverage.

According to the Cisco Visual Networking Index, annual global IP traffic will exceed three-quarters of a zettabyte by 2014. Internet utilization by various forms of video such as TV, video on demand, Internet video, etc., is increasing and is expected to exceed 91 percent of global consumer traffic by 2014. HKBN realized the need for a core router with strong investment protection to support its high-quality voice, video and Internet services. HKBN believes the Cisco CRS-3’s industry-leading scale, operating efficiency and superior service features will help maintain its “Speed Guarantee” to customers, whereby 80-percent steady speed is ensured, despite the escalating Internet demands of businesses and consumers. 

Over in the United Arab Emirates, du announced that it has converged its fixed and mobile IP transport networks using the CRS. This enables fixed-mobile convergence on du’s network to meet the demand for high-end broadband services and makes the company unique in its ability to rapidly deploy new high-bandwidth mobile applications and data packages.

This is one of the first regional fixed-mobile convergence projects in which the fixed and mobile services all run on the same IP network – with mobile (signaling and bearer), mobile data, residential Internet, business Internet, residential voice, enterprise voice, international voice, Layer 2 VPNs, Layer 3 VPNs and video running on a single IP/MPLS core powered by Cisco. By consolidating cores, du can offer its customers in the UAE a more scalable platform to deliver future services at higher quality.

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Small Biz talkon Talk2Cisco

In case you didn’t catch it yesterday Cisco hosted a session about Small Business on Talk2Cisco a live, real-time, social, interactive, online video broadcast.   Some of our SMB leaders driving the initative here  shared their views, and took questions live, online all around the topic of  Small Business.  They tackled the question from a viewer why should small businesses even care about technology when they have a business to run,  shared real life stories of small busiensses that used  IT as a real business tool  and, of course, gave a bit of  advice on what small businesses should  look for in technology as  part of the session. 

Suffice to say there’s nothing “small” about this intiative to us and we’ve been driving it hard for about 3 years now with milestone after milestone.  There’s  loads of info, customer stories, and other goods on the SB site and Cisco has lots to say on the topic.  So if you want to know more about what Cisco is up to in the land of small business, have an opinion or thought to share we welcome you to join us in our conversations…and think small!

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Announcing Cisco’s Compact Series (C-Series) Switches: More switching innovations to help customers deliver network services outside the wiring closet

Today, Cisco introduced the Cisco® Catalyst® 3560-C and Catalyst® 2960-C Compact Series (C-Series) switches. With these switches, Cisco continues to deliver on its commitment to innovation in its core technologies.

These C-Series switches are aimed at helping customers deliver network services in locations that pose unique wiring, space or power challenges which would otherwise require disruption of business operations.

Another industry-first: Power over Ethernet (PoE) pass-through technology
With Cisco’s industry-first Power over Ethernet (PoE) pass-through capability, the C-Series Switches eliminate the need for power outlets and dramatically reduce cabling complexities and overall infrastructure requirements.  PoE pass-through technology powers IP devices in locations without access to power outlets.  Cisco C-Series Switches can draw power from an upstream (PoE+/PoE-capable) switch or a router in the wiring closet, to power itself and to drive power downstream to the IP devices connected to it.

Cisco EnergyWise gives the switches the capability to monitor, manage, and reduce energy consumption of the devices connected to the switch.  Devices can be turned off and powered down when they are not needed, allowing businesses to generate additional cost savings.

Other key features of the C-Series Switches include:
- Simple Setup and Unified Network Management > Including Cisco Catalyst Smart Operations for “zero touch” setup and quick troubleshooting and Cisco Auto SmartPorts for automatically configuring the switch based on type of devices that connect to it.
- Unparalleled Security with Cisco Trustsec >
For more info on Cisco Trustsec, please click here.
- Dramatically reduced cabling costs and flexible device placement >
The C-Series Switches do not require expensive individual cable drops and can be deployed up to 100m away from the wiring closet. The flexible device placement makes them particularly suited to non-traditional networking environments and their sleek, fanless design makes them a good fit for locations including check-out kiosks in retail stores.

For full details on today’s announcement, please click here. For more information on Borderless Networks, please visit the site here.

I welcome your feedback and comments on this announcement.

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