Musings, factoids and random thoughts from the just-completed Mobile World Congress 2011 in Barcelona:
- This may be the only place on the planet in which there are lines outside the men’s rooms, but not at the ladies’ rooms.
But even more seriously, folks . . .
- MWC continues to enhance its position as a major worldwide technology show and the most important event focusing on the service provider segment
- The initial tally revealed that >60,000 – a record – attended
- Verizon, AT&T and Google exhibited for the first time
- Major topics of interest were monetization and video . . . conveniently, also major topics for Cisco.
- IP has never been more relevant at MWC than it was this year
- Policy was another major subject – also fitting nicely into the Cisco story of intelligence in the network. Quality of experience got a lot of attention, too
- And applications enablement – “It’s not just the network that matters,” one analyst said. “It’s the network PLUS the apps that run on top of it. At the end of the day, it’s apps that make the real difference.”
- Cisco enjoyed record interest, holding more than 600 meetings with customers, prospects, partners, analysts and media
- Cisco’s MOVE (monetization, optimization, Videoscape experience) was well received by analysts
- One operator told Cisco that voice is now comprises only 1% of its total traffic
- “The definition of the ‘busy hour’ for the network has expanded to 19 hours, thanks to video.”
- “There is a lot more positive feeling this year . . . maybe that means the world economy is on the mend.”
- Several analysts – unsolicited – remarked on Cisco’s ability to define a vision and drive conversations. “You’ve done a great job of launching visions and architectural plays,”
- Regarding Cisco’s MOVE announcement, one analyst remarked, “A lot of smaller optimization guys are losing sleep because you’re moving into this space.”
- “The big factor [to operators] is not necessarily [a vendor’s] technology portfolio. It’s about services and flexible business relationships. Especially in emerging markets.”
- “Monetization is what is keeping operators awake at night.”
- Regarding the continuing decline of the fixed lines: “At a lot of the operators, the mobile guys are in charge now, not the fixed-line guys.”
In closing . . .
- MWC will start two weeks later in 2012 – even closer to the CTIA Wireless event than before . . . a coincidence??
- Next year is the last of MWC‘s current pact with Barcelona. Munich, Paris and Milan are trying to lure the show from Barcelona, and some people were hearing that Munich had the inside track. We’ll see.
Wherever the event ends up, let’s do something about those lines at the men’s rooms. OK?
Tags: Cisco, mobile_video, Mobile_World_Congress, monetization, mwc, operators, optimization, service_providers, video
By the numbers above, it’s pretty obvious Cisco Eos is gaining traction with media and entertainment companies.
Recent Highlights Include:
- Warner Bros. Records artist Iron and Wine, which recently released its “Kiss Each Other Clean” album, is the 100th live Eos site.
- Over the past 12 months, the number of live Eos-powered sites has increased by almost 300 percent across customers including Warner Music Group; the London Organising Committee of the Olympic and Paralympic Games (LOCOG); and United Kingdom-based film distributor Dogwoof. In 2010, there was an average of one new Eos site launched per week.
- Eos site traffic in Q2FY11 (Nov 2010 -- Jan 2011) averaged more than 3.6 million unique visitors per month and 18 million page views per month. This represents an annual growth rate of more than 50% in unique views and a 79% increase in page views.
In addition to the numbers, Cisco today announced the availability of new Eos features that deliver advanced video and mobile experiences, in addition to content management capabilities, that enable Media & Entertainment companies to effectively create and manage compelling online audience experiences.
For the complete press release, click here: http://newsroom.cisco.com/dlls/2011/prod_021711.html
Cisco Eos is only getting started. Stay tuned for more progress updates in the coming months.
Cisco and Control4 have signed a strategic agreement to deliver network-enabled automation platforms for connected smart communities and home energy deployments around the world. Cisco is leading an investment in Control4, and the collaboration between the two companies includes the integration of Control4® technology into Cisco’s Service Delivery Platform and the introduction of Cisco-branded Control4® products. Additionally, Control4 will become a key member of Cisco’s ecosystem in delivering specialized applications to meet the needs of Cisco’s Smart+Connected Communities and utility customers and deliver on the vision of Smart+Connected Communities and Cisco’s Home Energy Management Solution.
As Cisco’s Wim Elfrink noted, “Cisco’s collaboration with Control4 will offer our customers the network as the platform to transform and manage their properties, enhance economic development and city management, and improve energy management and citizens’ quality of life.”
For more information, visit:
Cisco continues on the MOVE.
At Mobile World Congress in Barcelona today, Cisco introduced MOVE (monetization, optimization, Videoscape experience) solutions that help service providers monetize and optimize mobile video.
Cisco MOVE is a strategic framework of solutions that include Cisco Mobile Videoscape™, Cisco Service Provider Wi-Fi and Cisco Adaptive Intelligent Routing (AIR). Cisco MOVE is the next phase of Cisco’s service provider mobility strategy, which enables service providers to better monetize and optimize their networks, while delivering personalized mobile services across wired and wireless networks.
In the larger view, Cisco MOVE solutions are designed to address the increasing volume of mobile data traffic — particularly video. According to the recently released Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video traffic is projected to more than double every year between 2010 and 2015.
- Cisco Mobile Videoscape enables mobile operators to deliver enhanced mobile video experiences to customers through new technology on the Cisco ASR 5000 and Cisco Unified Computing System™ platforms. These platforms link the mobile network to the larger video distribution network enabled by the Cisco Content Delivery Network capabilities of Cisco Videoscape. The solution also utilizes the capabilities of the new Cisco Videoscape Media Suite to offer efficient and cost-effective content management across multiple screens.
- Cisco’s Service Provider Wi-Fi Solution is a carrier-grade solution allows service providers to efficiently utilize Wi-Fi for mobile data offload. Cisco SP WiFi with the Cisco Next Generation Hotspot technology provides standardized, seamless, highly-secure authentication enabling roaming and delivering a host of new services and mobile experiences.
- Cisco Adaptive Intelligent Routing (AIR) lowers the cost of mobile data traffic by providing service intelligence throughout the network. Extending across the Cisco ASR 1000, Cisco ASR 5000 and Cisco ASR 9000 platforms, Cisco AIR distributes and shares network and customer intelligence broadly to interact and communicate on individual traffic types, and to optimize traffic routing and handling for the best service experience at the lowest cost.
Tags: ASR_1000, ASR_5000, ASR_9000, Cisco, content_delivery_system, network_intelligence, routing, service_provider, service_provider mobility, SP, videoscape, Visual_Networking_Index, vni, wifi
Cisco today announced its intent to acquire privately-held Inlet Technologies, a leading provider of Adaptive Bit Rate (ABR) digital media processing platforms. Based in Raleigh, N.C., Inlet will strengthen the capabilities of Cisco’s Videoscape TV platform, allowing service and content providers to deliver compelling video experiences to any device over any Internet Protocol (IP) network.
Press Release: http://newsroom.cisco.com/dlls/2011/corp_020411.html
Check out the video below of Kip Compton (Sr. Director in our Service Provider Video Technology Group) where he addresses the acquisition and how the technology aligns within our Videoscape platform.