Comments on: Customers as Influencers http://blogs.cisco.com/ar/customers_as_influencers/ Wed, 22 May 2013 22:57:51 +0000 hourly 1 By: Jeremiah Owyang http://blogs.cisco.com/ar/customers_as_influencers/#comment-10360 Jeremiah Owyang Sun, 26 Oct 2008 22:06:44 +0000 http://blogs.cisco.com/measuring_effective_success#comment-10360 Great move Chip.Customers are indeed influencers, some have the same tools as press, media, or analysts.When I was at Hitachi, I was close to the customer reference program. A group within most large marketing organizations that is responsible for ‘harvesting’ positive customer testimonials and redistributing them to many different teams –including prospects.I noticed a major impact as social media came around, what happens when prospects and customers can talk directly to each other? In some cases, this reduction of friction can apply to the analyst world as communication boundaries continue to drop.I’ve explored this topic in detail (including some illustrative graphs)http://tinyurl.com/26fwm3The solution? Exactly as your group has done: be part of the conversation, and be a participant.”

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