Vendors and Providers often shout “first ever” to many things. Okay okay… But, in the case of BT and Cisco’s announcement this week it’s worth taking a look at, you be the judge. The announcement is more than BT’s global “cloud” based IPT solution from their Onevoice UCC portfolio which is a first and unique in and of itself in its next gen platform and consumption model for users. It’s based on utility-based pricing with a monthly per-user charge for service. The solution provides global coverage, using BT’s extensive network reach. Way to go.
But it also represents an evolution for Cisco in its offering especially with Services and a bit of a new business model approach. Cisco’s got some serious skin in the game here and committment to our SP customers is paramount….
Cisco plays a significant role as systems integrator for the BT solution, integrating Cisco and 3rd party equipment and services and providing a single interface to BT for the whole solution. Cisco is initially building, operating and then transferring the solution fully to BT. Not something you see all the time.
It’s also a joint risk/reward share model and Cisco is actively working with BT through a joint go to market and co-marketing approach. Both companies are incentivized to make the adoption of the service successful to reach internal goals and metrics. Again, a unique approach not done everyday.
Worthy of the claims? What’s your opinion?
For more info see link to news release and video from Cisco executive Nick Earle SVP Services on the top 5 Firsts this announcement brings to the industry. http://newsroom.cisco.com/dlls/2009/prod_120909b.html