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Cisco Keeps Mobile Operators on the “MOVE”

With mobile traffic rapidly growing in volume and complexity, scalability, reliability and customization have corresponding importance to mobile operators.   They must manage traffic in ways that enable them to provide great user experiences while controlling costs.  

Cisco is helping.

Cisco today enhanced its MOVE architecture (Monetization, Optimization, Videoscape Experience) by inserting an in-house Policy and Control Rules Function into its next-generation Policy and Charging Control solution.   This helps address the significant performance, reliability and scalability demands on mobile networks. 

The solution has three components:

  1. The Cisco Intelligent Policy Control Function – an integral part of the Cisco ASR 5000 mobile core platform – to support volume usage management in both centralized and distributed environments.
  2. The Cisco Subscriber Service Controller for exchanging subscriber profile data with the Cisco IPCF and enforcing aggregate volume usage rules across groups of subscribers sharing a common account.
  3. The Cisco Policy Provisioning Tool, a graphical user interface for facilitating definition of policy rules and managing their distribution to the Cisco SSC and IPCF.

The policy engine is essential if the network is to treat different types of traffic differently at different times – i.e., optimize.  Thus, this enhancement to Cisco’s MOVE will further help mobile operators monetize and optimize their networks for even better user experiences.

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