Today, Cisco announced its acquisition of ThinkSmart Technologies, a software company that delivers location data analysis using a Wi-Fi infrastructure. Together, Cisco and ThinkSmart will enhance the wireless network infrastructure by providing location analytics to service provider and enterprise customers to more effectively reach end users.
ThinkSmart – headquartered in Cork, Ireland – provides insight into Wi-Fi location analytics alongside historical trends, enabling customers to have greater visibility into movements and patterns of trending data. By integrating ThinkSmart’s technology into Cisco Mobility Services Engine (MSE), customers will be able to aggregate, analyze, predict and react to consumer behavior.
Already acknowledged as a leader in WiFi, Cisco has enhanced its set of mobility solutions with the ThinkSmart acquisition. ThinkSmart technology will further enable customers to analyze location data from wireless networks and provide insight that can help drive new monetization channels and enhance end-user experiences.