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Believe the Hype

Is it a bird, a plane….a new car? This is the kind of speculation that is running rampant as the industry — especially some intrepid, aspiring reporters — struggles to find out what all the hype is about as Cisco prepares to introduce some revolutionary technology on 11.11. While it’s still too early to give out all the details, what we can say is that we are definitely not getting into the car business (same holds true for minivans, school buses and dump trucks). What we can say is that what we will be announcing next is a clear example of Cisco innovation at it’s best, and offers a fundamental improvement over what is currently available in the market. So, while we can’t give it all away yet, what we can promise is that this is certainly an example of where the reality is worthy of the hype. Tune in on 11.11 to get the full scoop.

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