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Another Great Mobile World Congress Ends

Musings, factoids and random thoughts from the just-completed Mobile World Congress 2011 in Barcelona:

  • This may be the only place on the planet in which there are lines outside the men’s rooms, but not at the ladies’ rooms.

But even more seriously, folks . . .

  • MWC continues to enhance its position as a major worldwide technology show and the most important event focusing on the service provider segment
  • The initial tally revealed that >60,000 – a record – attended
  • Verizon, AT&T and Google exhibited for the first time
  • Major topics of interest were monetization and video . . . conveniently, also major topics for Cisco. 
  • IP has never been more relevant at MWC than it was this year
  • Policy was another major subject – also fitting nicely into the Cisco story of intelligence in the network.  Quality of experience got a lot of attention, too
  • And applications enablement – “It’s not just the network that matters,” one analyst said.  “It’s the network PLUS the apps that run on top of it.  At the end of the day, it’s apps that make the real difference.”
  • Cisco enjoyed record interest, holding more than 600 meetings with customers, prospects, partners, analysts and media
  • Cisco’s MOVE (monetization, optimization, Videoscape experience) was well received by analysts
  • One operator told Cisco that voice is now comprises only 1% of its total traffic

Analyst Observations:

  • “The definition of the ‘busy hour’ for the network has expanded to 19 hours, thanks to video.”
  • “There is a lot more positive feeling this year . . . maybe that means the world economy is on the mend.”
  • Several analysts – unsolicited – remarked on Cisco’s ability to define a vision and drive conversations.  “You’ve done a great job of launching visions and architectural plays,”
  • Regarding Cisco’s MOVE announcement, one analyst remarked, “A lot of smaller optimization guys are losing sleep because you’re moving into this space.”
  • “The big factor [to operators] is not necessarily [a vendor’s] technology portfolio.  It’s about services and flexible business relationships.  Especially in emerging markets.”
  • “Monetization is what is keeping operators awake at night.”
  • Regarding the continuing decline of the fixed lines: “At a lot of the operators, the mobile guys are in charge now, not the fixed-line guys.”

In closing . . .

  • MWC will start two weeks later in 2012 – even closer to the CTIA Wireless event than before . . . a coincidence??
  • Next year is the last of MWC‘s current pact with Barcelona.  Munich, Paris and Milan are trying to lure the show from Barcelona, and some people were hearing that Munich had the inside track.  We’ll see.

Wherever the event ends up, let’s do something about those lines at the men’s rooms.  OK?

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1 Comments.


  1. Munich or Paris would be a great host for MWC. Not so sure about Milan. Anyone know when the decision for next year’s location will be announced?

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