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45 Medals (and counting…) over 3 Screens

So, if you are like me, you have been tuned in nightly to the Olympics in Beijing and watching all the dreams being realized --Nastia Liukin, The Redeem Team, and the Amazing Michael Phelps-.awesome stuff, great stories.Now, while I am an old school, couch-based consumer of the Summer games, this year the Olympics are being broadcasted by NBC over IP to three screens -the TV, the PC and the smart phone -providing consumers with a plethora of ways to stay in touch to what’s happening on the other side of the world. If there was ever a doubt that the visual networking era was upon us, this should put that argument to rest.This broadcasting first is made possible by the network’s departure from their historical tape-based approach to broadcasting toward one that relies on IP-based video. To do this, NBC turned to Cisco, and is relying on our video expertise and our Internet Protocol (IP) video network infrastructure and video-encoding solutions to broadcast more than 3,600 hours of broadcast coverage during the 17-day event. So while there’s plenty of history being made in the pools, gyms and on the track, by providing consumers to watch the games when, and where they want, its pretty clear that by making the move to IP, NBC has made some history of their own. Related Information:Links / URLs: - Podcast http://newsroom.cisco.com/dlls/podcasts/ciscocast_exec_mcintyre_080808.html - Videos: o NBC’s Overview of its Broadcast of the Beijing Olympics with Dave Mazza, senior vice president, engineering, NBC Olympicshttp://www.cisco.com/cdc_content_elements/embedded-video/service-provider/VOD_David_Mazza.wmvo NBC Discusses Its IP Network Coverage of Beijing Olympics w/Craig Lau, vice president of engineering, NBC Olympics http://www.cisco.com/cdc_content_elements/embedded-video/service-provider/VOD_Craig_Lau.wmv

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