Cisco Blogs

Transform the Digital Experience from Free Wi-Fi to Interactive Mobile Experiences

- January 6, 2016 - 1 Comment

Having grown up in Denver, I’m a big fan of the Denver Broncos. Although I currently live in San Diego, I really enjoy the opportunity to see at game at Mile High Stadium any chance I get.  Sure, I could always upgrade my TV services to include a NFL package or subscribe to the Bronco’s fan club for updates, but nothing can replace the experience of attending a game in person.  Delivering a truly unique, unforgettable fan experience is a goal that is transforming the way stadiums and venues interact with fans today.

AR65543 (002) Stadium

Enhance the Fan Experience

In fact, most sports fans report that they want a more connected, personal experience. According to Gartner, in 2016, 89% of companies will compete on the basis of customer experience as compared to just 36% four years ago.  Companies will differentiate themselves, attract new customers and identify new sources of revenue using customer experiences as a driver.  To create truly personalized customer experiences, companies are turning to technology—a trend that is typically referred to as digital transformation.  In my last blog, I wrote about how new mobile engagements are improving the guest experiences in Hospitality. Sports and entertainment provide another example of how mobile experiences are enhancing the fan experience.

Build Loyalty with the Connected Stadium

The Norwegian and Swedish Professional Football Leagues (or soccer as we Americans call it) provide a great example of what digital transformation is all about. With so many entertainment options, it is getting harder for Sports & Entertainment properties to compete for fans’ leisure time and entertainment spend. Fans are increasingly attracted to more mobile, personalized, and immersive experiences at live events and on demand. The football leagues wanted a way to capture more information about their fans to enhance and personalize the fan experience and drive loyalty for attending live events. They wanted to connect and engage their fans by offering new services; giving them additional reasons to attend the live matches while creating new revenue opportunities with sponsors and content providers.

Engagement with the fans must be simple and meaningful. Cisco Intelligent Onboarding and captive portal capabilities made possible by the Enterprise Mobility Services Platform (EMSP), engages fans with easy access to Wi-Fi and delivers personalized offerings.  As a fan enters the stadium automatic device detection invites them to join the Wi-Fi network. By capturing some basic information, promotions and special offers can be pushed to fans’ mobile devices based on their location in the venue, their team preferences, and more! Upon return, the device (i.e. the fan) is immediately recognized by the network.  These new and more engaging experiences help bring fans to the stadium offering extensive customization thus tailoring the event to their preferences. On top of delighting fans, the platform provides opportunities to increase sales and sponsorship revenues by enabling the clubs to work with their partners to offer targeted advertising. Cisco’s customized solutions for the Sports and Entertainment industry have placed us at the forefront of driving industry transformation, enabling the sports industry to enhance the fan experience and drive new revenue growth.

Create Interactive Mobile Experiences

Businesses across industries can learn from organizations like the Norwegian and Swedish Professional Football Leagues. This goes beyond simply offering free Wi-Fi, it gives a reason for the customer to login which is the starting point for a goldmine of sales opportunities. Customer expectations for personalized experiences will continue to increase. By investing in a platform-based solution to create personalized experiences on mobile devices, your business can engage customers today and build for the future.

Interested in learning more about how to increase customer engagement and revenue with in your organization? Join Cisco and Jon Ola Bergaplass, Chief Technical Strategist, Norwegian and Swedish Pro Football Leagues on Tuesday, January 12th for a live webcast.  You’ll hear more about how the leagues are engaging fans with new services, increasing attendance, creating new revenue streams and even reducing venue costs, all with Cisco EMSP.  Register now!

To learn more, please

Leave a comment

We'd love to hear from you! To earn points and badges for participating in the conversation, join Cisco Social Rewards. Your comment(s) will appear instantly on the live site. Spam, promotional and derogatory comments will be removed.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. [url=]Q計画の中心要素は、オーデマピゲ時計工場が司会のQ国際賞授与対象は保護児童権益側は重大な貢献の有名人や社会機構。新しいMillenaryミレニアムクインシージョーンズ腕時計の一部販売収入はクインシージョーンズ基金会に寄付する。オーデマピゲ表グループCEOの莫菲利(フィリップ・Merk)さんは「クインシージョーンズは天才芸術家、プロデューサー、さらにはまず1位の人は広い心を持っている。ブルガリ偽物彼はいろいろな困難を克服して育成の偉大な事業に感動し、彼の高貴な品質は恐れ入っ、私たちに人生の中の重要な一課は、完璧な芸芸術」と情熱、同様の哲学はこの伝奇音楽人とオーデマピゲ表ほど係がきつい。オーデマピゲ135年通りで休まないの努力の成果を壮大タブ史、クインシージョーンズも数十年一日のように待ってた世界の流行音楽史をつくる。MILLENARYミレニアムクインシージョーンズ(Quincyジョーンズ新しい)限定時計演繹ミレニアム横楕円形のケースにこの素晴らしいミュージシャンを演じるその特色に富んだオーデマピゲ新しい現代Millenaryミレニアムシリーズの特徴をマークし、黒鋼の個性豊かな横楕円形のケース。表面のようなケースは多分霧中間部分面研磨磨き;別のいくつかの表面表圏や表耳正面は多分亮面研磨に磨きをかけて、令其のレイヤー感のほかヘルニア。スーパーコピーケースデザイン精細には縦横に霧面研磨磨きをセイコー飾り。亮面バフ磨きのキャップを刻んでクインシージョーンズと署名のMillenary Quincyジョーンズ–リミテッドEdition文字が、貴重な表項で世界限定500発行。ミレニアムクインシージョーンズ腕時計配備黒革バンド、組み合わせとケースの呼応を黒鋼APと折り畳み表ボタン。ミレニアムクインシージョーンズ腕時計を踏襲して2000シリーズ特有のオフセット文字盤も目利き一目で見分けるその係のマーク名門の出。文字盤外縁描き出して繊細なアウトコース、美しい黒の表面に向けては小が大のプラチナローマ数字に標を連想させるニューヨークジャズクラブで徹夜の音楽演奏。ブランドコピーミレニアムクインシージョーンズ腕時計黒を基調とし、その豊富な深さのレベルを作成するために運用出動人心の琴線の対比、工夫をこらした鍵盤柄飾りをめぐる時表示文字盤、生き生きとした鍵盤弾くよう現場ジャズのリズムがありありと表面の上に、軽快。[/url]