Social Media Strategy

August 5, 2013

EXECUTIVE PLATFORM

Social Media: What the British royals are teaching the rest of us about social

1 min read

Many of us are turning to social media to not only give us news on our friends, but news of the day. The birth of a royal baby to Kate and William took Twitter and Facebook by storm… and the British monarchy right into the Internet age. Companies can do the same by tapping into what people are […]

August 5, 2013

DIGITAL AND SOCIAL

What the British royals are teaching the rest of us about social: What companies can learn to do

2 min read

Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social. The royal baby is merely two weeks old and already doing a lot to […]

February 26, 2013

DIGITAL AND SOCIAL

The Social Media Play on Search Engines

This post is included  as part of a series related to social media training efforts underway at Cisco.  I sat down with Mark Traphagen  and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine  marketing and optimization.  This is the first of two parts for this […]

December 21, 2012

DIGITAL AND SOCIAL

Using Research to Impact Our Social Media Strategy

2 min read

I joined the Cisco Global Social Media Team in February of this year (2012).  It has been one wild ride on this team with LaSandra Brill as my manager.  The learning curve has been steep and the team dynamics great.  When I joined the team, my responsibilities included managing the community strategy (Cisco Communities), the […]