social media marketing

March 3, 2015

DIGITAL AND SOCIAL

3 Tips for Driving Better Engagement with Your Facebook Audience

2 min read

In recent years, organic reach on Facebook has seen a strong decline. Reach is defined as the number of people who have seen your post. On your personal Facebook, you aren’t going to see this number, but for anyone running a Facebook page – this is an important number. The challenge for social media marketing […]

August 5, 2013

DIGITAL AND SOCIAL

What the British royals are teaching the rest of us about social: What companies can learn to do

2 min read

Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social. The royal baby is merely two weeks old and already doing a lot to […]

March 22, 2013

DIGITAL AND SOCIAL

Social Marketing for Savvy Marketers Event: April 18-19, 2013

1 min read

As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023.  You  have deliverables and objectives and programs today.  You want to know what’s available right now, what’s going to work best for different types of programs, what other companies are doing, and all that good stuff.  You […]

February 22, 2013

DIGITAL AND SOCIAL

Announcing This Year’s BtoB Social Media Marketing Awards Winners!

Every year, BtoB’s Social Media Marketing Awards are rewarded to companies that exhibit excellence with an innovative social media marketing campaign or initiative for a number of different award categories including Best Use of Twitter, Best Use of Facebook, Best Use of Mobile and more. A few days ago, BtoB revealed the lucky winners and […]