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Social Media is the New Air Conditioning

…p. In Brown’s words, “Anything that puts a book into the hands of a child is a good thing.” Stephanie Brown used social media to fundraise for the free library. It’s not only the Nextdoor site bringing communities together. This week on The Network we feature two brothers from the Bronx who seized the power of social media to shine a spotlight on their community. Anthony and Paul Ramirez use social media to shine a light on the Bronx. They are us…


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Annual Contest Honors Videos That Drive Social Change

…again sponsoring the DoGooder Video Awards, which recognize the creative and effective use of video in promoting social good. New this year is a category for young do-gooders, aged 12 to 21, who best communicated their thoughts on pressing social issues in a way that inspired others. Video submissions will be accepted via the contest website until February 15, in the following categories: The ImpactX Award: honoring those videos that have demons…


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Cisco IT University Program Innovation: Leveraging Social Media to Attract Top Talent

…e the employer of choice for the best and brightest of the millennial generation. This generation is leading the social media explosion today and is always connected. According to the Society of New Communications Research, 93% of people active online fully expect companies to be present in social media spaces and be willing to have a conversation with them. Therefore, the IT University Program decided to adapt to the communication preferences of…


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Courage in Sports: Titans of Social Media

…d distinctive features separating the Beijing Olympics from the London Olympics is the explosion in the world of Social media. In fact, news has already labeled the London Olympics as the first Social games. And they are not wrong in saying so. Times have really changed now, and it’s no longer just about the live soccer updates or any other sporting news. It’s all about a well-framed syndication of social media and sports bridging a two-way dialo…


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What to Do If You’re Drowning in the Sea of Social Media

If you’re a social manager trying to weather the storm all by yourself, at some point you have probably yelled (or will yell) for a life vest. Your life vest can come in many shapes and sizes. And help may be closer than you think. In the context of social media, a life vest can be budget, executive support, an army of employees (whose  main job is not social media) ready to engage with you, or a combination of the above. For the purpose of this…


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