…n be leveraged within an organization to improve the bottom line. The online behavior pattern of consumers has shifted noticeably in recent years. According to comScore, the percentage of time spent on portals has declined by 1.4 % while at the same time; the percentage of time spent on social media has been steadily increasing. Thus it makes perfect sense to include social media in your marketing mix, but this is only half of the equation. Bu…

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Tags: Enterprise 2.0, Social Business, Social CRM, social media

…at is the purpose? Who am I trying to reach, and why? What sort of information would I share? Why would people become fans?” You need to define what you want to achieve in social media, and align your goals with that purpose. 2) Identify Who Will Manage your Presence Don’t set up your social media presence and expect that people will be interested just because of its mere existence. Cultivating a community takes time, trial and error, and p…

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Tags: blogging, facebook, partners, social media, social media listening, twitter

…gained iconic popularity among his fans who cheered him along the way to enter CFL and launch a TNDO apparel range. Sweet!! Meet Eric LeGrand, wheelchair-bound after being paralyzed from the neck down during a game in October 2010 when he injured his spinal cord. A year later, Sports fans witnessed his symbolic return to the field as 2011′s moment of the year, landing LeGrand on sport magazine covers. Today, LeGrand has a new role as an advocate…

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Tags: olympics, social media, sports

As a Michigan native, I was raised in a state well known for one industry in particular: Automotive. This past week, the automotive industry was placed on spotlight at the 2012 North American International Auto Show (NAIAS) in Detroit, featuring the latest innovations in automotive designs, engines, interior options, and more. This year’s attendance to the 9-day show topped 800,000, with the largest opening day crowd since 2005! Historically,…

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If you’re a social manager trying to weather the storm all by yourself, at some point you have probably yelled (or will yell) for a life vest. Your life vest can come in many shapes and sizes. And help may be closer than you think. In the context of social media, a life vest can be budget, executive support, an army of employees (whose  main job is not social media) ready to engage with you, or a combination of the above. For the purpose of this…

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Tags: activation, CEO, cxo, employee, engagement, Executive, how to, participate, social media