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The Evolution of the #ConnectedFan

…enture to say that the fan-player relationship is now personal. You used to be able to only enjoy a game at the stadium where it was being played, or by listening to the radio or watching TV. You certainly couldn’t share your thoughts on the game with the players playing, except by screaming at them – or the TV. Innovations in streaming video, live broadcasting and social media, have made today’s experience radically different. Wi-Fi-enabled spor…

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Telefónica and Cisco Personalize the Consumer Experience at Mobile World Congress

…nsumer experience and open new monetization opportunities.  These compelling examples included retail stores, a stadium, a restaurant chain, and even the live Mobile World Congress Wi-Fi network. Thanks to the active, real-time questions that arose via tweets, Robert and Kelly were able to respond to the audience quickly.  The one question that resonated frequently was about privacy and marketing to consumers without their knowledge. Robert Fran…

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Cisco Mobility IQ Turns Stadiums into Marquee Digital Data Collectors

Normally the site of rival match-ups, Cisco’s cloud-hosted, analytics solution Mobility IQ is turning stadium environments into the newest place to gain visibility into mobile traffic like never before. With advanced insight into Wi-Fi, 3G and LTE network activity – all in real-time – service provider customers can reach attendees faster than you can yell “score!” Make all their searches end with you. Ready for new business outcomes? Use Cisco…

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The Story of Cisco Virtualized Managed Business Services: How Cisco Evolved its Engineering Teams To Revolutionize Service Provider Service Delivery

…ivered with amazingly simple end-user experiences. Imagine the complexity of scaling-up broadband capacity to a stadium filling up with 80,000 fans for game day. Now imagine replacing truck rolls and expensive technical support with a few keystrokes. And what if a service provider could accelerate the Internet of Everything by provisioning sensors in a manufacturing environment with virtual mobile connections – no matter what they are connected t…

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New #SocialRoundup: Why Brands Are the Real Winners At The Super Bowl and GRAMMYS

…to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we visit the stadium turf and the concert stage to see how brands leveraged the Super Bowl and the GRAMMYS to drive awareness and engagement with their audiences. Brands Make Winning Plays During Super Bowl XLIX The New England Patriots’ 28-24 victory over the Seattle Seahawks was the most watched TV show in U.S. history. The challenge for br…

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