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Creativity: The Secret Sauce for Successful Consultants

…efine the way they deliver value to consumers, patients, and citizens. Take for example the work we did with the NBA. One of the keys to establishing brand loyalty is enabling experiences that spark an emotional connection between the consumer and the brand. By using Cisco’s Virtual Mirror, the NBA creates a seamless, personalized, IoE fan experience that begins when participants “wrist in” using an RFID wristband. The bands, which every visitor…

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Cisco Partner Weekly Rewind – October 31, 2014

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Happy Halloween! No tricks this week, but we definitely have a few treats for you. Pat Sampson was here on the Partner Blog this week to provide a great rundown of what’s available to partners that are pa…

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Connecting Basketball Fans with Teams at the NBA D-League Draft

…t of the excitement. Through the use of WebEx conferencing, we get to bring these worlds together even more. The NBA counts on WebEx to run the D-League draft as efficiently as if everyone is in the same room.  In addition, the NBA D-League simultaneously builds their fan base by giving them the opportunity to interact via a more direct and personal connection. This year for the first time, the entire Draft will be streamed Live on www.nba.com/dl…

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Any Given Sunday and the Internet of Everything

…to plan for an IoE based future. Last week Cisco announced its renewal as the Official Technology Partner of the NBA, and one of the key new additions to that agreement was a research and development initiative that will feature a committee of executives from both companies with a focus on employing principles of the Internet of Everything to enhance courtside connectivity within NBA venues. Click here for a front row seat at how Cisco and the NB…

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Sports + Social Media = Massive Opportunities

I was at the SEAT Conference in Miami last week, and people are still abuzz about the recent World Cup. Attendees of the conference see engagement with sports fans as a top priority, and they know that Cisco has the most open, tailored and successful solutions to make that possible in venues around the world. The data below from Facebook and Twitter shows just how voraciously fans engaged on social media with regards to the World Cup.   A…

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