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Cisco Helps Make Brand Loyalty a Slam Dunk for the NBA

…are using technology to create some exciting new scoring opportunities. One of the keys to establishing brand loyalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some…

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Let’s Clear Up Some Misconceptions – Is SDN Relevant to the Enterprise WAN?

June is summer weather in the San Francisco Bay Area, but quite different from the June I was used to in Boston. A common misconception around Mark Twain and his relationship with San Francisco summer is that he never said “The coldest winter I ever spent was a summer in San Francisco.” But he did say: “Cold! If the thermometer had been an inch longer we’d all have frozen to death.” June is always exciting here and in Europe. NBA playoffs…

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Cisco Partner Weekly Rewind – May 10, 2013

…s, take the keynote stage to discuss the future of programmable networking and how Cisco’s priorities align to that. InformationWeek’s Michael Endler was among those covering the action, which included a guest appearance from NBA All-Star Kyrie Irving. Good Reads Highlights from around Cisco this week: Carlos Dominguez highlights a new class of data in the Internet of Everything Omar Sultan interviews David Yen on the topic of data center evolut…

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Ghosts, Kyrie Irving & Cisco’s Global IT Impact Survey Infographic

How well do IT and Business align? This morning at Interop Las Vegas Cisco SVP/GM Rob Soderbery introduced the crowd to his vision for the Cisco ONE Architecture, played some hoops with NBA All Star @kyrieirving, and introduced the new Cisco Global IT Impact Survey.The Cisco Global IT Impact Survey was taken by more than 1,300 IT decision makers in 13 countries, and was commissioned to measure the impact of IT professionals on the decisions that…

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Best Of The Best At Cisco Marketing Velocity

…ture messaging. Please join me in congratulating the 19 winners, pictured below with Cisco’s top channel executives. From the Americas region: CDW, for SWING: A highly successful co-branded Cisco/CDW campaign featuring NBA Hall of Famer Charles Barkley that drove triple-digit increases in UCS leads and UCS sales. Logicalis, for Flex Fantastic: A dynamic and interactive campaign that combined social and direct marketing elements and produce…

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