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Coming soon to a stadium or arena near you: new fan experiences made possible by Cisco Connected Sports Solutions

Jose Petisco, managing director, Cisco Spain

David Holland, SVP/GM, Cisco Sports and Entertainment Solutions Group

Picture a fan sitting in a football stadium full of tens of thousands of people getting ready for the game to begin. The stadium is roaring with noise, the team takes the pitch, and the fan uses his or her mobile device to snap a picture, capturing an iconic moment.

Like most football fans, and sports fans in general, he or she is a vibrant digital and social media consumer, and therefore tries to share that photo via a social media channel like Facebook.

However, with so many fans in the stadium desiring to do that same thing, or engage with their mobile device in another way, the strain on the existing mobile network at the game is intense. The fan finds the device has a low level of or no connectivity, and is unable to share that moment with friends, family and other fans…an inability to interact – something this fan and scores of others desire.

Now, consider the following staggering facts:

  • There will be over 5 billion mobile devices around the world by 2015
  • Global mobile data traffic will increase 26-fold between 2010 and 2015
  • Global mobile data traffic will be 66% mobile video by 2015

Industry experts agree that the proliferation of the Internet and mobile smartphones in coming years will only further put more demand on these mobile networks.

Enter Cisco Connected Stadium Wi-Fi – a fast, scalable and secure wireless network, customized for high density environments to provide new opportunities for seamless connectivity in sports and entertainment venues and new levels of fan engagement that translate into commercial opportunities.

Once venues deploy the network, fans will be able to easily utilize their mobile devices and smartphones with reliable Wi-Fi connectivity, enabling them to quickly access and use mobile applications that will further customise the game environment, and provide them with new social options to share their experiences with fans around the world. A richer, more interactive, personalized, and social experience will take place, something all fans desire.

In addition to the latest in Wi-Fi innovations, Cisco also is delivering Cisco StadiumVision to help sports and entertainment properties compete with home experiences fans enjoy with high-definition (HD) TV’s. This solution enables teams and venue operators to centrally manage video and digital content delivery to all HD TV’s throughout the venue, creating a more immersive environment. These new fan experiences can be coupled with targeted promotions and advertisements, and the ability to transform the venue to take on the unique properties of any given event, to create a more engaging environment.

Remember the fan we started out with? Sitting in an arena with tens of thousands of people? He or she could be in any sports and entertainment around the world. The question is will that fan be connecting and engaging with the game and other fans in a unique, more personalized and compelling manner? If the stadium has implemented the leading-edge Cisco Connected Sports solutions, the answer is an emphatic yes.

Read the press release on how Real Madrid C.F. will transform the experience for spectators and visitors at the Santiago Bernabéu Stadium.

More information on Cisco Sports and Entertainment solutions

A slideshow of the Santiago Bernabéu Stadium on Flickr below:

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1 Comments.


  1. In the future, the fan that attends games in person will demand connectivity like at home to keep in contact with others and especially to have information at their fingertips or presented on monitors throughout a sporting venue.

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