2014 - Page 196 of 240

March 6, 2014 Leave a Comment

Operational Implementation is Crucial for Revenue-Generation Marketing

In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.

In that particular instance, I spoke about:

The responsibility of marketing to provide qualified leads to sales
The need for service level agreements (SLA) dictating process for how those leads are handled
Including a timeline for SLAs that illustrate how those leads will be pushed through the process

As we continue the revenue-generation marketing journey here at Cisco, operational implementation was the next step. Today, I want to share with you some of the best practices we’ve discovered during that implementation. Continue reading “Operational Implementation is Crucial for Revenue-Generation Marketing”

Sherri Liebo

Vice President

Global Partner Marketing

2 Comments

Data Security Through the Cloud

Evelyn de Souza

Is the combination of cloud computing and mobility a perfect storm of security threats?

Actually, yes. And you should prepare for them as if there is a storm coming. As businesses become increasingly mobile, so does sensitive data. In fact, in a recent survey conducted by ESG,

31% of security professionals say that the biggest risk associated with cloud infrastructure services is, “privacy concerns associated with sensitive and/or regulated data stored and/or processed by a cloud infrastructure provider.”

Did you know:

16 billion web requests are inspected every day through Cisco Cloud Web Security

93 billion emails are inspected every day by Cisco’s hosted email solution

200,000 IP addresses are evaluated daily

400,000 malware samples are evaluated daily

33 million endpoint files are evaluated every day by FireAMP

28 million network connects are evaluated every day by FireAMP

Continue reading “Data Security Through the Cloud”

Evelyn de Souza

Cloud Data Governance Leader

Chief Technology and Architecture Office

March 5, 2014 2 Comments

Content: Are you Taking the Right Journey?

Heather Alter

We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences — and how well it pays off the journey. A few months ago at the Word of Mouth Marketing Association conference, I shared five steps to tune the customer journey and the content needed to support it. Here are some lessons learned (and what you can do to get started).

1. Build out customer personas.

The first step is to bring your customer targets to life. Who are your customers and what do they care about? What are their key go-to sources for web, mobile and social? The key is to understand the roles these target buyers play and the interplay within the purchase process. At Cisco, we started with three target personas for our Data Center buyers and did a deep dive into careabouts for CEO, BDM and Technical Influencer roles. Continue reading “Content: Are you Taking the Right Journey?”

Heather Alter

Senior Manager

Digital Engagement

Cisco Quantum Virtualized Packet Core: Automated and Orchestrated

Keith Day

By Jim O’Leary, Senior Mobile Solutions Marketing Manager

So last week I attended the mobile industry’s World Cup or Super Bowl, the 2014 Mobile World Congress in Barcelona, Spain. The GSMA has just reported that more than 85,000 visitors from 201 countries attended the 2014 MWC attended the 4 day event, setting another new record. Every mobile operator, systems integrator, software and hardware vendor that touched the mobile industry was there. People were everywhere and all I can say was wow….

MWC Hot Topics that companies presented were on monetization, virtualization, and supersizing network components. With all of the hundreds of customers that I had the chance to speak with, virtualization and orchestration were really key areas for them. They came into our booth to speak with us, often confused as to them it seemed every vendor in attendance spoke about virtualization or orchestration, which often led operators to think that any vendor can do it. As many operators that have been evaluating this space for a while have found is that animated slides are easy to do but orchestrating and virtualizing a network is not. If you take a product that was just and “okay product”, then virtualize it, then you have a “virtualized okay product” and sometimes still tied to proprietary hardware.

According to Akshay Sharma, research director at Gartner, the Network Function Virtualization (NFV) market is Continue reading “Cisco Quantum Virtualized Packet Core: Automated and Orchestrated”

Keith Day

Marketing Director

Service Provider Mobility Business

1 Comment

Cisco at CCBN: Transforming Video Experiences

David Yates

By Hanh Tu, Vice President, Great China

CCBN (China Content and Broadcasting Network), the biggest cable industry trade show in Asia is happening between March 20-22, 2014 in Beijing, China. Cisco will be showcasing many cutting edge innovations around cloud, mobility and video to our customers and partners at the show.

As we enter the Internet of Everything era, service providers and media companies face challenges in finding better models to monetize the video ecosystems. For example, MSOs need to identify ways to benefit more from the booming internet video service delivery models, or be left behind. Cisco understands and embraces the customers’ challenges, and moves together to turn them into opportunities and innovations. Customers and partners will be able to experience Continue reading “Cisco at CCBN: Transforming Video Experiences”

David Yates

as Director of Service Provider Video Marketing at Cisco

SP360

#EngineersUnplugged S5|Ep1: Role and Policy Based Control

Amy Lewis

We’re back with an all-new season of Engineers Unplugged–more unicorns, more technology, and more selfies than even the Oscars have to offer.

Season 5 kicks off with a bang–role-based access control and policy management discussion brought to you by Nick Howell (@that1guynick) and Joe Onisick (@jonisick). What are the implications for hybrid cloud? What are the predictions for network and storage? How is this related to ACI?

Watch and learn:

Those are some well-maned unicorns, more hair than substance.

Unicorns with lovely manes courtesy of Nick Howell and Joe Onisick

**The next shoot is at Varrow Madness, Charlotte, NC, March 20, 2014! Contact me now to become internet famous.**

This is Engineers Unplugged, where technologists talk to each other the way they know best, with a whiteboard. The rules are simple:

Episodes will publish weekly (or as close to it as we can manage)
Subscribe to the podcast here: engineersunplugged.com
Follow the #engineersunplugged conversation on Twitter
Submit ideas for episodes or volunteer to appear by Tweeting to @CommsNinja
Practice drawing unicorns

Join the behind the scenes by liking Engineers Unplugged on Facebook.

Amy Lewis

2 Comments

Cisco Small Business Extending Services and Support in Latin America

Marc Nagao

Happy Wednesday!

Did you watch the Academy Awards this week? It sure would been great to get my mug in Ellen’s selfie shot. I could have been Bradley right? ..and a slice of pizza would have been great with Julia, Harrison, and “Marty”. Certainly this year’s Oscars was the best one in years.

Speaking of good shows – as Master of Ceremonies here at Cisco Small Business, I wanted to pass along some fantastic news from another brethren Product Manager, Robin Penn. Her Cisco Small Business Services and Support team has been making a good showing recently by adding 15 additional Latin American Countries where folks can purchase Cisco Small Business Service. For some time, we have received requests from partners, customers and team members to extend our Award Winning coverage to more Latin American countries. As you can imagine, many folks are quite happy about this.

But wait… what exactly did Robin do? We already sold Small Business Support Service in Argentina, Brazil, Chile, Colombia and Mexico. And now…the envelope please to see the new entrants: Belize, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Peru, Puerto Rico, Trinidad & Tobago and Venezuela. And all are winners

Customers now can purchase (through their partners) the value-priced Cisco Small Business Support Service:

Three Years of Award-Winning Technical Support
Advanced Product Replacement – either Same Day Ship or Next Business Day**
Unlimited telephone support with Cisco Certified engineers, 24 hours daily in English, business hours in other languages
Major and minor software releases

So now, in more and more countries, especially Latin America, Cisco’s Best-in-show Small Business products can be purchased with the award-winning Cisco Small Business Support Service. So as Robin would say, buy/sell the best Small Business products with the Industries’ Best Service and Support, all in the one shot.

Thanks for hanging out with the Cisco Small Business Team – make it a good rest of the week.

Resources:
Small Business Support Service At-A- Glance in English

Small Business Support Service At -A- Glance in Spanish

Small Business Support Service At-A-Glance in Portuguese

For more info on Small Business Support Service features and benefits or questions… Check out www.cisco.com/go/sbs or contact smb-services-team@cisco.com

And to see where is Small Business Support Service is available: check out www.cisco.com/go/sbsavailable

**Questions about Same Day Ship or Next Business Day Logistics? Contact your partner or latam-tm@cisco.com.

Marc Nagao

Product Manager

Small Business RV Series Routers

January 2014 Threat Metrics

Mary Landesman

January 2014 started with a bang, with one in every 191 web requests resulting in a web malware encounter. The Cisco Computer Security Incident Response Team (CSIRT) observed this same trend, witnessing a 200% increase in web malware encounters experienced by Cisco employees for the month. Overall, January 1, 25, and 26 were the highest risk days for encountering web delivered malware. In the chart below, the lower the number, the higher the risk of encounters. Still, with a median encounter rate of 1:375 requests, every day of January 2014 represented significant risk for web browsing.

Continue reading “January 2014 Threat Metrics”

Year: 2014

Operational Implementation is Crucial for Revenue-Generation Marketing

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