If you want to get more leads for your business, you need to increase the traffic to your website. We live in an age where anyone who fails to take full advantage of the Internet’s massive potential is missing out on a crucial number of customers. Utilize these seven techniques to increase the amount of traffic to your site and to convert casual visitors into lifelong customers.
Create Content with Real Value
Blogging and content marketing are effective strategies for almost any niche. Offering valuable content that’ll help your target market will attract visitors and can lead to social sharing that’ll attract even more customers. The key with blogging is to avoid creating the same run-of-the-mill content that most businesses do. Instead, create truly valuable articles and guides that’ll help your readers. They’ll return in the future, and every great post will increase the amount of trust your customers have in your business.
Make Your Site Shareable
Unless you like paying loads for advertising, you should start trying to attract more organic ‘shares’ and ‘likes’ via various social platforms. Focus on the biggest ones at first like Facebook, Twitter, and Pinterest. Include prominent sharing buttons on your website and interact with your audience using whichever platforms that will yield the highest ROI. Include content on your blog that fits with the typical type of content that’s usually appreciated. For example, high-quality pictures are necessary to attract attention on Pinterest.
Have a Giveaway
There are several benefits of a good giveaway. Don’t just offer up cash as a prize. Instead, use it as a chance to get your products in the hands of potential future customers who could also leave reviews and share their experience. A big giveaway will help boost the attention you’re getting on social media and online forums, attracting new customers while rewarding existing ones too.
Take Advantage of Holidays
Holidays provide you with easy content ideas for your website and potential product lines. Plan an event around a major upcoming holiday like a sale, giveaway, or comprehensive guide on how your product could enhance their holiday. Creative ideas are sure to attract attention from all over the web. Finally, get involved with major online events in your industry to increase your exposure. Fundraising activities and Twitter chats are great places to start.
Optimize Your Site for Search Engines
Organic search engine traffic converts measurably and it’s free, so what’s not to love? You don’t need to have extensive search engine optimization (SEO) experience to make a few simple improvements to your site. While you can hire someone to make the improvements for you, it’s fairly simple to learn.
Optimize your site for speed to improve your rankings in search engines and user experience. Use one of the numerous free keyword tools available on the Web to find highly searched keywords related to your product or service. Include these keywords naturally in your website content and over time you’ll attract more free visitors. Take advantage of free SEO resources to learn about all the changes you should make.
Modernize Your Website
In order to attract new visitors without spending a ton of money, you’re going to need to convince other people or sites to link to yours. If your site looks like it’s from the 90s, no one is going to link to you because it makes them look bad. Even with a tight budget, you can hire a relatively cheap designer and take advantage of content management platforms like WordPress to create a user-friendly site.
Finally, ensure that your website functions properly most of the time by tracking your uptime and downtime. All your social media and content marketing efforts will be for naught if your site is always down. And if your visitors can’t access your website reliably, they’ll probably go somewhere else.
Be warned that it could take some time and persistence before you see the results from certain methods. However, if you focus on creating the best experience for your customers, you’ll see great returns on your effort over time.
At Cisco, we say that the Internet of Everything (IoE) changes everything. We really believe it. No other technology has been so pervasive or as rapid in its growth as the Internet—adding billions of new connections every year. But, the number of people and things getting connected isn’t what matters most. What matters most is the outcomes those connections make possible.
People use Internet connections to improve the way they live, work, and interact. Governments improve how they serve their citizens, and businesses use the information from all these connections to make better decisions, be more profitable, and innovate faster.
As our partner, we want to empower you with the information, resources, and technology you need to build your own IoE roadmap. The sooner you act to help your customers understand how to take advantage of IoE to bolster their competitive position and profits, the sooner you’ll establish your organization as an IoE provider of choice. Read More »
Since its founding in 2007, Fibrenoire, based in Montreal, Quebec, has grown from a startup to one of Canada’s largest metro-fiber-to-the-business service providers. As further testament to their success Fibernoire was the first Canadian service provider to earn MEF Carrier Ethernet 2.0 Services certification leveraging Cisco’s Carrier Ethernet Systems.
We recently had an opportunity to interview Jean-François Lévesque, Fibrenoire’s Chief Technology Officer, to hear how the company has stayed on the cutting edge while remaining lean and efficient.
Cisco: What makes you stand out in the service provider business?
One of the things that differentiate us is focus that we specialize exclusively in fiber optic Internet connections and fiber optic private network services for companies. We also offer a consultative engineering approach that accompanies solution engineering, from project delivery to 24/7 technical support and access monitoring from our Network Operations Centre (NOC).
In addition, we are midsized—lean but savvy—so we are essentially in the middle of the market. We contend with both smaller network service providers and Canada’s largest carriers. On one hand, small service providers often win out based on price, while the well-known brands may deliver “vanilla” solutions or put junior staff in charge of projects. On the other hand, we use both technology and know-how to create custom solutions for customers to stay ahead of the competition.
These efforts have paid off. We’ve gone from three to 50 employees in seven years and continue to expand.
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
I just got back from Cisco Live US in San Francisco, and while my flight back was a little bumpy, the event this week was smooth sailing. As usual, we provided recaps giving our partners some insight into the areas of Cisco Live where you might want to focus. Be sure to review my recap of the first two days and my recap of the remainder of the week in San Francisco.
My colleague, Anna Sui, and I also wanted to capture the real “flavor” of being in San Francisco this week, so here are some reasons you might want to attend a Cisco Live event, and some of these reasons may not always be what you think…
For those of you that joined us in San Francisco, I hope you had a great time and learned a lot. Please let me know if you need any other information and I’ll follow up with you. Read More »