The subject of fragmented channels, which is fragmenting audiences, has been written about frequently. Advertisers though, secretly still long for the “glorious” days of focusing on just a few major channels and is one of the reasons why the rare shows that can predictably garner mass audiences (Super Bowl in the US, World Cup Soccer, personality driven radio shows etc.) attract a very high premium.
However, rather than chasing the very few predictable high-audience opportunities, the marketing dollar is much better invested in building up the complete view of your audience by integrating multiple touch points through which they are engaging with your brand. The audience has not disappeared – it is simply spending a smaller slice of time engaged through a particular medium. But brand loyalty is still as real as it ever was in the days of the “MAD MEN“.
And what’s more, the benefit of this integrated view is not simply to drive better marketing and sales leads (which it will), but to also inform corporate strategy – for your stakeholders are talking to you all the time, leaving behind breadcrumbs of valuable information if you are willing to take the effort to piece them together and read them. However, this remains challenging, though progress has been made.
When we first started developing Cisco Connected Mobile Experiences several years ago, we had a vision that carrier-grade Wi-Fi could change how we interact with public environments. We knew that the rich information that Wi-Fi provides indoors could enhance our experiences while shopping, watching sports, attending conventions, going to museums, and seeing shows.
It is so exciting to see this vision coming to life all around us. One of the latest examples is the beautiful Stary Browar Mall in Poznań Poland. Stary Browar is more than a mall. It’s designed as a 50/50 combination of art and retail space, and the two come together to provide a unique shopping experience that can’t be found on the Internet.
#CiscoChampion Radio is a podcast series by Cisco Champions as technologists. Today we’re talking with Cisco Consulting Systems Engineer Mitko Vasilev, about developing an IoE platform. Lauren Friedman (@Lauren) moderates and Rikard Strid and Jonathan Davis are this week’s Cisco Champion guest hosts.
In this episode of Engineers Unplugged, Rawlinson Rivera (@punchingclouds) and Maish Saidel-Keesing (@maishsk) discuss the role of software defined storage in the enterprise data center, and the impact and evolution of the job roles in the data center. Hint: always be learning.
Speaking of learning, this may be an example of how not to draw a unicorn.
Rawlinson River and Maish Saidel-Keesing are unafraid to break new ground in unicorn artistry.
This is Engineers Unplugged, where technologists talk to each other the way they know best, with a whiteboard. The rules are simple:
Episodes will publish weekly (or as close to it as we can manage)
The Cisco IOS Software Security Advisory Bundled Publication will go live in seven days and this time we will have an important update to the Cisco IOS Software Checker to go along with it.
As a reminder, the Cisco Product Security Incident Response Team (PSIRT) releases bundles of Cisco IOS Software Security Advisories on the fourth Wednesday of March and September each calendar year. As is the case with the vast majority of our advisories, vulnerabilities scheduled for disclosure in these upcoming Security Advisories will normally have a Common Vulnerability Scoring System (CVSS) Base Score from 7.0 to 10.0 Read More »