In this continuing series of blogs about Mobile Data Monetization*, let’s look at the Service Provider Freemium business model, which involves offering a basic service for free (indefinitely, or for a trial period) to incent some other subscriber behavior that the operator can monetize. Let’s look at the typical reasons that operators have in offering a Freemium service:
1.) Encourage users to upgrade up to a higher-price, higher-quota mobile data service in order to get the Freemium service. We’re seeing more and more of this approach, especially in conjunction with LTE service offers. For example, in the early days of Verizon Wireless’ LTE roll-out, it offered a free 1-year subscription to NFL Mobile Premium to drive subscriber upgrades from 3G to its LTE data plans and smartphones / Mi-Fi devices. Now, with the adoption of LTE services well underway, Verizon Wireless is leveraging its significant investment in NFL content rights by offering NFL Mobile Premium as a Freemium service to users who opt for one of its new “More Everything” pricing plans. In many markets where mobile data usage is low, some operators have taken to offering “zero-rated” usage of popular social media sites such as Facebook and Twitter for a period of time, usually 6 to 12 months, during which the data used does not count towards the subscriber’s monthly quota. The goal of this approach is to get the user accustomed to using these services over mobile so that he or she subscribes to a data plan at the end of the Freemium period.
2.) Entice users to eventually pay a premium for a more Read More »
In this week’s episode of Engineers Unplugged, Roving Reporter Lauren Malhoit (@malhoit) talks to Adam Eckerle (@eck79) about #UCSGrandSlam and UCS as a platform. Great view of the tech from the admin perspective: “UCS is built from the ground up with virtualization in mind.” Great practical episode for anyone exploring UCS!
Much like UCS, the Unicorn Challenge is a platform for creativity.
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This is Engineers Unplugged, where technologists talk to each other the way they know best, with a whiteboard. The rules are simple:
Episodes will publish weekly (or as close to it as we can manage)
While today most of the current IoT solutions do not have the ability to seamlessly connect and service the types of devices expected to be part of the 40 billion “things” forecasted to be activated by 2020. Yet mobile operators can uniquely deliver the connectivity (e.g., 2G / 3G / 4G / Wi-Fi / Small Cell) required to all devices anywhere, anytime, any place. Add in the mobile operator’s service delivery platform with the agility to activate thousands of devices at a time, the scalable cloud capacity for reduced OpEx, and a new application development platform enabling increased service creation velocity –and you’ve got a winning formula. So if you plan to attend this year’s IoT World Forum in Chicago make sure you sign up for the session the “The Value Delivered by the Service Provider in IoT“ and listen to service providers discuss how to improve IoT experiences, increase business impact, and make money while doing it.
#CiscoChampion Radio is a podcast series by Cisco Champions as technologists. Today we’re talking with Cisco Technical Marketing Engineer Jay Moorkoth Arakkalath, about Instant Access and the Cat6k. Lauren Friedman (@Lauren) moderates and Bill Carter, Rick Vanover, and Denise Fishburne are this week’s Cisco Champion guest hosts.
RISE is an innovative architecture that logically integrates an external service appliance such as Citrix NetScaler or the Cisco Prime NAM so that it appears & operates as a service module within the Nexus 7000 Series switches.
RISE integration with the Citrix NetScaler provides features like Route Health Injection (RHI) and Automated PBR (APBR) which allow easy configuration to redirect client and server traffic to the load balancer.
Automated Policy Based Routing (APBR)
Existing solutions to have server traffic return to the load balancer are Source NAT and PBR. Using Source NAT causes applications (server) to lose the visibility to client IP, burning IP address pool for Source NAT configuration and manual configuration. Policy Based Routing (PBR) requires complex initial configuration from the user (susceptible to human errors), configuration updates when a server is added or removed which can be cumbersome as the number of network devices and servers/VIPs grow.
Auto PBR eliminates the need for Source-NAT or manual PBR configuration in an one-arm mode design of load balancers
Preserves client IP visibility for applications/servers without the need for manual PBR
APBR feature allows the NetScaler to program policies on the N7K server-facing interfaces to redirect return traffic to the NetScaler appliance set up in one-arm mode
NetScaler passes information about real servers to N7K via the RISE channel and a policy is applied on the N7K interface through which the real server can be best reached
Since it is desirable to change the SRC IP to VIP for the return traffic, the APBR policies redirect traffic to the NetScaler IP without modifying the packet
The NS appliance will then direct the packet to the client by changing the source IP to VIP
Please reach out to firstname.lastname@example.org for more information on RISE features.