“Don’t spend time beating on a wall, hoping to transform it into a door.”
-- Coco Chanel
I love that quote by fashion maven Coco Chanel. In today’s B2B marketing world, challenges can’t be addressed using outdated marketing tactics – hoping they will magically open new opportunities along with new revenue and ROI.
Growing trends in customer buying behavior and the technology used to make purchases are driving major changes for the role of marketing. As marketers, this gives us a fantastic opportunity. We can transform from what has sometimes been seen as simply “fluff” (and what many sales executives see as a cost center) into a revenue-generating center. Read More »
Looking for the world’s hottest markets for Internet and social media activity? It’s not North America, or Europe, or even Asia. The real action is in Latin America.
ComScore recently released a study detailing some of these trends. Among the most impressive: Latin America had the fastest-growing Internet population of all regions in the world, growing 12 percent between 2012 and 2013, and reaching more than 147 million unique web visitors as of last March.
We are working hard to minimize broken link experiences on Cisco.com. Over a year ago we started using a new tool that helps us shield Cisco.com users from broken link errors. This process has resulted in a steep reduction in the number of broken links reported.
We track what you encounter as avoided broken link experiences. Last month we were able to resolve and direct 215,750 attempts to access broken links and old articles and send you to the right place. The highest resolved broken links for a single month was over 354,300 links.
Our progress so far is encouraging even though we have more to do.
Can you help?
When you find a new URL, change your bookmark so future access to the page will be faster. And if you do hit a broken link drop us a note in the feedback tool found on every page of Cisco.com
During World War I, British artist and navy officer Norman Wilkinson proposed the use of “Dazzle Camouflage” on ships. The concept behind Dazzle Camouflage, as Wilkinson explained, was to “paint a ship with large patches of strong colour in a carefully thought out pattern and colour scheme …, which will so distort the form of the vessel that the chances of successful aim by attacking submarines will be greatly decreased.” The Dazzle Camouflage was not intended to hide the presence of the ships themselves, but instead was created to hide the ships size, shape, direction, and speed from would-be attackers.
Cisco is proud to be a Platinum sponsor and exhibitor at PASS Summit this year. If you aren’t familiar with PASS Summit, it “is the world’s largest, most-focused, and most-intensive conference for Microsoft SQL Server and BI professionals.”
Gary Serda has done an excellent job in detailing what the Cisco UCS team will be sharing with attendees in his blog post Guide to Cisco at the PASS Summit, so I wanted to highlight our 3D, interactive vRack of our Unified Computing System which is always a highlight at trade shows and will be on display at PASS Summit.