For the past few years, industry pundits have been predicting the death of the personal computer. I look at it a bit differently—the personal computer is not dying, but is becoming even more personal. It is now something you’re going to wear—in your clothing, jewelry, shoes, glasses, watches, and even on your skin.
The burgeoning field of wearable technology is hitting the mainstream, illustrated by a new ad campaign from Samsung that employs Dick Tracy, Captain Kirk, and a lineup of other comic and science fiction characters to introduce the new Galaxy Gear smartwatch. In a recent blog, my colleague Joseph Bradley described the wide range of “wearables” that are now available—and sure to be a hot topic at the Internet of Things World Forum in Barcelona next week.
I recently wrote about how wearable technology is helping drive the Internet of Everything (IoE)—and changing the way we live—by connecting people in new and different ways. Today, I’d like to go a little deeper, and explore some of the ways that today’s wearable technology might evolve.
One of the principles of this evolution is that technology is getting smaller, faster, cheaper, and more powerful every day. In fact, in terms of physical size, computing technology is becoming 100 times smaller each decade. The computing power of the ENIAC computer that filled a whole room back in 1956 now fits inside the tiny chip of a “musical greeting card” that you can buy for $4 at your local store. The smartphone in your pocket is many times more powerful than the PCs of just a decade ago. And now, all the capabilities of your smartphone are being condensed into smartwatches, which can make phone calls, connect to the Internet, take pictures, and do just about anything else your phone or tablet can do.
But even this miniaturization of technology is dwarfed by the power that is available when you connect to the cloud. One really exciting example is SIGMO—a language translator that you can clip to your shirt, or wear on your wrist. It costs about $50, and when connected to the cloud can provide real-time voice translation of 25 languages. Sigmo blew past its fund-raising goal of $15,000 on the crowd-funding site Indiegogo.com to almost a quarter-million dollars, illustrating the demand for these types of gadgets.
Figure 1. Sigmo voice translator provides real-time cloud-based translation services for 25 languages, and learns as you use it.
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Tags: Cisco, electronic tattoo, Internet of Everything, internet of things, IoE, IoT, smart pill, wearable technology
It’s an exhilarating time to be in marketing. Here at Cisco, we’re on the precipice of transforming marketing from what has often been seen as a cost center into a revenue generating center. And, we’re taking our partners with us on this journey.
By now, you’ve probably heard the term “revenue marketing.” It’s a somewhat new phrase, but its implications will change the face of marketing forever. In a nutshell, revenue marketing means that marketing strategies and campaigns align with sales and business objectives to generate a measurable ROI to the bottom line. Now that is pulling up a seat to the table.
There are some fascinating trends today contributing to this seachange. The business to business (B2B) buying behavior has changed, and roughly 70 percent of the B2B buying process happens before sales even makes contact with the customer. That digital buying journey data can be integrated with customer relationship management (CRM) for amazing insight and the ability to connect with our customers throughout their purchasing journey. Read More »
Tags: Cisco, marketing, partner, revenue, revenue generation marketing, Sherri Liebo
The collaboration market is on a transformational journey. Workloads and use cases such as web conferencing, telephony, video, and file sharing that started as separate islands at first, are now rapidly converging. With those islands come complexity of integration and interoperability, which means experiences can suffer.
Two key things Cisco is focused on is making collaboration simple to use, deploy, and buy; and pervasive by reducing cost and extending the value of existing investments. This week we announced Collaboration Systems Release 10 (CSR 10), the first time Cisco is converging voice, video, and content sharing across our portfolio to provide the best possible user experience whether you choose an on-premise, cloud, or fused model.
I’m excited about the fantastic new experiences we are enabling. Here are a few scenarios to help highlight what is now possible:
First Day on the Job
My first day at Cisco, I was told “everything is on the web,” Read More »
Tags: Cisco, collaboration, collaboration summit, CSR 10, CUCM, Jabber Guest, mobile, video
This week TriplePundit featured Cisco Corporate Affairs Senior Director Kathy Mulvany in its series on leading female CSR practitioners. Read the complete interview below. Thanks to TriplePundit for permission to republish this interview.
TriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.
Kathy Mulvany: As senior director of corporate affairs, I’m responsible for helping to steward Cisco’s overall corporate social responsibility (CSR) strategy, build awareness of our CSR programs around the world, and engage with a broad set of stakeholders including customers, shareholders, governments, nonprofit partners and advocacy groups. Within Corporate Affairs, I oversee a number of teams, including CSR strategy and planning, marketing and communications, the Cisco Foundation and corporate grant making, CSR reporting and stakeholder engagement, as well as our veterans program.
I’ve been a part of Cisco’s Corporate Affairs organization for seven years and with Cisco since 1996. One benefit of working for a large corporation is that I’ve had the opportunity to move around within the business, which keeps it fresh while broadening my expertise and professional network. Having worked in various Cisco organizations over the years, including Corporate Marketing, Latin America Marketing and Office of the Chairman and CEO, I can honestly say I’ve found my passion in Corporate Affairs with CSR.
3p: How has the sustainability program evolved at your company?
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Tags: Cisco CSR, corporate social responsibility, gender, Sustainability, technology, women
The Great Correlate Debate
SIEMs have been pitched in the past as "correlation engines" and their special algorithms can take in volumes of logs and filter everything down to just the good stuff. In its most basic form, correlation is a mathematical, statistical, or logical relationship between a set of different events. Correlation is incredibly important, and is a very powerful method for confirming details of a security incident. Correlation helps shake out circumstantial evidence, which is completely fair to use in the incident response game. Noticing one alarm from one host can certainly be compelling evidence, but in many cases it's not sufficient. Let's say my web proxy logs indicate a host on the network was a possible victim of a drive-by download attack. The SIEM could notify the analysts team that this issue occurred, but what do we really know at this point? That some host may have downloaded a complete file from a bad host - that's it. We don't know if it has been unpacked, executed, etc. and have no idea if the threat is still relevant. If the antivirus deleted or otherwise quarantined the file, do we still have anything to worry about? If the proxy blocked the file from downloading, what does that mean for this incident?
This is the problem that correlation can solve. If after the malware file downloaded we see port scanning behavior, large outbound netflow to unusual servers, repeated connections to PHP scripts hosted in sketchy places, or other suspicious activity from the same host, we can create an incident for the host based on our additional details. The order is important as well. Since most attacks follow the same pattern (bait, redirect, exploit, additional malware delivery, check-in), we tie these steps together with security alarms and timestamps. If we see the events happening in the proper order we can be assured an incident has occurred.
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Tags: CSIRT, csirt-playbook, incident response, infosec, logging, logs, NCSAM, ncsam-2013, playbook, security, SIEM