It’s only been six weeks since the breakthrough Internet of Things (IoT) World Forum in Barcelona, but the momentum to build web-enabled Smart Cities appears to be crescendoing toward a tipping point.
Just this past week, I participated in two highly energized Smart City forums in “old” cities that attracted executive-level leaders from government, vertical industries and technology providers. At both – one in Hamburg and the other in Amsterdam – I experienced first-hand the growing use of digital devices connected to networks that enhance the experience of citizens and businesses and also improve sustainability and performance.
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Tags: IoE, IoT, Smart Cities, Wim Elfrink
In my recent post, “The Internet of Everything’s Impact on Hospitality”, I discussed how the Internet of Everything (IoE) is currently transforming the hospitality industry to more effectively enhance the guest experience while ensuring operational efficiencies and sustainability for hoteliers.
As we continue to move into a new age of mobile and connected things, IoE presents a number of advantages for hoteliers, increasing business value as well as securing customer loyalty through enhanced guest experiences. Hotels that leverage IoE capabilities are made possible through technologies such as Wi-Fi-enabled RFID sensors and Bluetooth LE.
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Tags: Antonio Dimilia, Cisco, Connected, data, hospitality, hotel, hotelier, Internet of Everything, IoE, location, location-based, mobile, mobile device, wi-fi, wifi, wireless
This is the final installment of a series on how retailers can address the challenges of becoming an omnichannel business. I’d like to wrap up by talking about a deceptively simple stumbling block – accepting that being an omnichannel seller changes how people work. I spend much of my time talking to retailers, and this really is a big issue.
For example, I have seen stores install – and then turn off – Wi-Fi deployments because they worry that associates will waste time surfing the web. And, yes, some might. But consider the cost compared to customers knowing more than your salesforce because they’ve been doing online research. It makes your team look uninformed, lowers the quality of service, and impacts sales. Obviously, you don’t want workers to play games all day. Instead, train them to find and use online product information, social media, and reviews that will help improve response to customers – and deal appropriately with the exceptions.
Related to this are issues around Wi-Fi access for customers. If you provide it for employees, please just go ahead and extend this to shoppers. Universal store access allows you to optimize your brand with both employees and customers (and enables far more effective analytics). I guarantee that you will lose relevance over time as consumers learn your store is one of the few without mobile service.
As well, I’ve met retailers who won’t add Wi-Fi because they are convinced that the only outcome will be showrooming and ultimate desertion. It’s time to shed the fear of this increasingly common customer practice. Instead, leverage it as a new marketing tool. You can drive sales by being part of the customer’s social media experience, delivering your own identity, branding, and incentives. A recent Accenture study shows that younger consumers still want the in-store experience, but they also expect retailers to integrate personalized shopping across all channels.
Let’s talk more about this at the NRF Big Idea Sessions in New York, where I and Jon Stine, Lisa Fretwell, and Kathryn Howe will be speaking on Jan. 13 and 14. Visit Cisco’s NRF website to learn more about these popular seminars, and stop by Cisco Booth #1954 to say hello.
The idea of omnichannel selling can be daunting, and getting the benefit may entail learning to manage a certain amount of risk. But you know – it’s just retail. The environment is becoming more device-driven and the way stores look is changing. But giving consumers what they want; interacting with, understanding, and nurturing them: It’s still the business of retail. And you know how to do that.
Tags: Cisco, Jon Stine, Kathryn Howe, Lisa Fretwell, mobile, mobility, NRF, omni-channel, omnichannel, retail, retailer, Rose Depoe, showrooming, store, wi-fi, wifi
New innovations in mobility are transforming our daily lives and the safety of our loved ones. As the growth of mobility enables more wearable devices and applications that include GPS and Wi-Fi features, it is becoming increasingly easier for parents to remotely monitor their children’s safety while managing their own daily tasks.
Gartner predicts that wearable electronics will be a $10 billion industry. This opens up many opportunities for organizations that can successfully respond to the rapidly changing mobile landscape by bridging enterprise and service provider networks through an architectural approach to mobility.
How will this increase in mobile data impact your infrastructure and security? Two common concerns that must be addressed are the issue of bandwidth and the potential for malware attacks. It is important that IT leaders consider how a stable and secure network can significantly impact the future of mobility.
Read the full Transforming Child Safety through Mobility blog to learn more.
Tags: Cisco, mobile, mobility, value at stake, Wearables, wi-fi, wifi, wireless
Cisco is dedicated to using our technology around the world to make a positive difference in the lives of people and local communities. This December, Cisco offices on 3 continents partnered with hospitals to use Cisco collaboration technology to help bring holiday cheer to sick children and their families. More than 60 hospitals in the United States, Canada, the United Kingdom, Ireland, Latin America and Australia participated this year in Cisco’s 7th annual “Connected Santa” program.
Picture courtesy of Children’s Hospital of Michigan, USA
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Tags: Cisco CSR, connected santa, corporate social responsibility, video conferencing, virtual santa