Cisco Blogs


Cisco Blog > Digital and Social

5 Tips To Make Better Videos

January 14, 2013 at 10:24 am PST

Having trouble keeping your audience engaged in the videos you create?

I know that you may think it’s the audiences fault for not catching onto the content, but maybe there’s something more to it. It can be hard to admit, but often times it is not your audience that has a problem…it’s actually you (or the videos you create rather).

More often than not, we as filmmakers get caught up in the actual production of the video and fail to take a step back to identify the best ways to communicate with our audience. Traditional methods of making videos, coupled with technical information, can spell disaster for most viewers. If you’ve been guilty of this it’s ok, really, because in the following video I’m going to give you a few tips to get you back in the good graces of your audience.

 

  Read More »

Tags: , , , , , , ,

Retailers Must ‘Catch and Keep’ Today’s Demanding Digital Shoppers

Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.

In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.

The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.

Read More »

Tags: , , , , , , , , , , , , , , , ,

New PSIRT Deliverable Aids Transparency in Vulnerability Disclosure

A phrase I’ve recently been hearing repeated is that “product features will come and go, but risk mitigation is continuous.”  With that in mind, our Product Security Incident Response Team (PSIRT) is doing its part by seeking ways to improve how we transparently communicate information about Cisco product vulnerabilities to our Customers and Partners.  Starting in January of 2013 we will be launching a new deliverable called the Cisco Security Notice.

The purpose of the Cisco Security Notice is to make it easier for Customers and Partners to access information about low to medium severity vulnerabilities in Cisco products.  A Cisco Security Notice will be the primary disclosure document for all security defects that PSIRT scores with a Common Vulnerability Scoring System (CVSS) base score from 4.0 to 6.9 and will be posted to the PSIRT publication listing page.  Each vulnerability disclosed through a Cisco Security Notice will be assigned a Common Vulnerability and Exposures (CVE) Identifier to aid in identification.   Check out the sites for CVE, CVSS, and this CVSS scoring calculator if these terms are relatively new to you or you simply need a refresher.  Read More »

Tags: , , , , ,

Video Calling: The Case for Interoperability – Part 2

January 14, 2013 at 7:01 am PST

Video in the workplace has never been more important.  As we continue to use new communication technologies in the office to interact on the job and at home to achieve a greater work life balance, video calling is a large part of our increasingly productive lives.  Businesses are improving collaboration between workers, building client relationships, and reducing travel with video calling.  In fact, according to Cisco’s most recent VNI study, the global market for business video conferencing will reach $14 billion by 2017.

video calling infographic

Tags: , , , , ,

Cisco NRF 2013 – Visit Cisco’s Booth #252 and Attend Cisco’s Big Ideas Sessions

The Expo for NRF 2013 -- Retail’s Big Show -- starts Monday 1/14 and runs through Tuesday 1/15 in New York City at the Jacob K. Javits Convention Center.

Watch this video to learn more about the events and activities Cisco has planned at NRF 2013.

Tags: , , , , , , , , ,