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Customer Loyalty is the Ultimate Goal, Not Just Satisfaction

Money is tight. Everyone wants to feel as if they are getting the most out of every dollar spent.  While brand perception and trust are vital, many insurers have refined their customer satisfaction focus to now pursue and measure customer loyalty.

Like many other industries, the insurance industry is experiencing diminished returns on traditional advertising designed to improve brand loyalty and fuel business growth. Ads are no longer a reliable means of driving new business especially with younger, tech-savvy consumers. As a younger generation begins to make insurance purchasing decisions, it is vital for insurance agencies to harness technology in order to connect with customers and build brand loyalty.

Now more than ever, insurance providers are struggling to increase customer retention and are in need of some help. A recent study conducted by Satmetrix gathered the average customer loyalty of various industries and found that insurance was one of the lowest, with a customer loyalty rate of 23 percent. It is likely there is a correlation between this percentage and the lack of technology insurers have to utilize that would strengthen relationships with existing customers. Consumers are clearly expecting more from their insurance companies and increasingly desire a more personalized and proactive touch.

So how can technology help? Read More »

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Process and memory affinity: why do you care?

January 31, 2013 at 5:00 am PST

I’ve written about NUMA effects and process affinity on this blog lots of times in the past.  It’s a complex topic that has a lot of real-world affects on your MPI and HPC applications.  If you’re not using processor and memory affinity, you’re likely experiencing performance degradation without even realizing it.

In short:

  1. If you’re not booting your Linux kernel in NUMA mode, you should be.
  2. If you’re not using processor affinity with your MPI/HPC applications, you should be.

Read More »

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Cisco Partner Inveneo on Huffington Post: How Internet Connectivity Expands Economic and Community Development

January 31, 2013 at 3:24 am PST

Kristin Peterson, CEO of Inveneo, a key Cisco CSR partner, is a guest blogger on Cisco’s Impact X section on the Huffington Post.

In her post, Kristin talks about how Internet connectivity can impact economic and social advancement in developing communities. She describes the remote Kenyan island of Mfangano, where Internet access has dramatically increased participation in HIV/AIDS-related testing and social service programs.

Cisco has supported Inveneo’s efforts to design and deliver information and communications technology (ICT) to the most remote and underserved areas of the world with more than $US3 million in cash and product grants since 2007. For example, Cisco supported expansion of Inveneo’s Certified ICT Partner Program in Africa, and worked with Inveneo to establish Community Knowledge Centers in sub-Saharan Africa as part of Cisco’s Clinton Global Initiative commitment.

Read Kristin’s full post on the HuffongtonPost ImpactX.

Cisco Netriders Global Champions Tour Company Headquarters

January 30, 2013 at 2:21 pm PST

This week Cisco is proud to host 17 NetRider Champions from 13 countries around the globe at Cisco headquarters in San Jose, California. These tech wizards are students from the Cisco Networking Academy program who competed against more than 10,000 applicants in 85 countries. They range in age from 20 to 37.

The annual Networking Academy NetRiders competition is an interactive networking skills contest. It utilizes Cisco’s Web 2.0 technologies to challenge students to achieve high standards of competence, enhance classroom learning, and motivate them to further pursue technology education and training.

NetRiders_2013_web_1 Cisco Networking Academy NetRiders winners are visiting the Cisco San Jose, California campus from 13 countries.

Cisco believes in educating people with new skills for life, as well as in providing aid to those in need. Networking Academy is Cisco’s largest and longest-running corporate social responsibility (CSR) program; it was established in 1997 to teach IT based skills to people around the world, helping them get good jobs and encouraging long-term, sustainable economic growth in communities by providing highly skilled network professionals to support local industries. The 10,000 Cisco Academies around the world teach more than 1 million students in over 165 countries each year!

Brian Forward, the NetRider Champion from Canada, was particularly attracted to the interactive element of the competition. “Participating means that I have had the chance to compete with the countries’ and continents’ finest, while showcasing my talents and skills, and enhancing them while representing my home Newfoundland,” he said. “On a forward-looking note, it has created confidence within me that propels my learning.”

The contest is such a good way to motivate students that Tracy Granlund from the Networking Academy Student Advocacy Team says, “We hope to see the competition grow to 50,000 student participants.” The winners are in California to meet with Cisco staff and tour our offices, labs and data center; the Stanford University campus; Intel Museum; coastal Redwoods and beaches at Santa Cruz; and attractions in nearby San Francisco.

We’ll keep you posted about what the NetRiders are up to throughout the week.

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Video Calling: The Case for Interoperability – Part 3

January 30, 2013 at 2:00 pm PST

Video calling is changing the world we live in.  Healthcare is using video conferencing to provide services by doctors to patients in rural areas or those too ill to travel.  Schools use video calling to enable their students to interact with experts and professionals across the country without having to leave the classroom.  And courts are increasingly using video communications for specialized skills, such as language interpretation.

All of these rapid advancements will make a greater impact if our technologies work together. In a recent Cisco study, two-thirds of respondents believe that innovation is what keeps companies growing, that innovation is fostered through interoperable devices, and that it’s better if companies agree to common standards without government intervention. As new technologies are formed, these innovations are the fuel for economic growth and community well-being.  It’s important to understand the role that interoperability plays in forming our technological foundation.

Interoperability infographic

 

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