There’s something in the air here in Cannes. Call it a buzz, call it anticipation, or call it a glimpse into the future of marketing.
This week, I’ve been meeting with more than 200 partner marketing executives at Cisco’s annual Marketing Velocity event. The conversation here is very much about our profession being at a massive inflection point – one where we can completely change the face of marketing and where it’s going.
What will change marketing’s role at the business table is the concept of revenue marketing – marketing as a true, accountable partner with the sales organization with the goal of driving growth. That means not only creating demand, but also accelerating the time to revenue. It means not only producing events that customers love, but also tracking how the event moved them along in their buying process.
Watch this video as I share my key takeaways for Cisco partners on revenue marketing.
Last month, Cisco announced ISR-AX. This new application delivery platform provides granular application visibility, control and optimization, integrated in a single box. ISR-AX helps customers enhance end-user productivity, lower WAN bandwidth costs and simplify IT.
In discussing this new role of the router, application performance management becomes a key component. ISR-AX and AVC (Application Visibility and Control) offers an open platform where we share the network intelligence gathered by Cisco routers with third party tools. CA Technologies and Cisco have been working together towards supporting our mutual customers’ needs for Application and Network Performance Management (APM and NPM) and ensure that users get the highest quality of application experience from anywhere. Read More »
How time flies: Cisco and Intel are celebrating their one-year partnership anniversary of Unleashing IT with the launch of the all new, Spring 2013 edition. Available online and in print, this latest installment is once again packed with thought-leadership content and company profiles.
Over the past year, Unleashing IT has uncovered and shared many IT best practices. The industries represented through the company profiles featured are extremely diverse, as are their solutions and deployment strategies.
But there is a common thread -- they are all are leveraging data center technology to advance, accelerate and streamline their business, enter new markets, all while achieving substantial cost savings. From education to healthcare to utility companies, innovation in the data center is driving their success -- and allowing them to keep up with demands of the business.
Perhaps you will find inspiration from these profiles, sparking new ideas -- and allowing you unleash the full potential of IT for your business.
At 10:30 UTC one of the botnet spam campaigns we discussed yesterday took a shift to focus on the recent explosion in Texas. The miscreants responded to the tragic events in Texas almost immediately. The volume of the attack is similar to what we witnessed yesterday with the maximum volume peaking above 50% of all spam sent. We’ve seen 23 unique sites hosting the malware. This is an attempt to grow the botnet.
With 19 schools, 11,700 students, and an unreliable wireless infrastructure, Chapel Hill- Carrboro City Schools, , faced challenges in attempting to embrace BYOD. Without a pervasive wireless infrastructure, the school could not rise to meet the BYOD trend, much less create an enriched learning environment leveraging technology.
The Chapel Hill school district took its first steps into an enterprise wireless solution leveraging Cisco BYOD Solutions for K12 Education. With a pervasive, scalable and reliable wireless network, the school can now employ laptop carts for students to access information on the fly. Teachers can now leverage online resources directly from the classroom, and faculty can access district networks with their own devices.