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Four Ways TV Advertising Will Change During this Decade

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.

1. Channels Will Go Away

While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »

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Is Software Defined Networking (SDN) a journey to somewhere?

Not One-size-fits-all

In the world of fashion, one-size-fits all has very limited appeal. People come in all shapes and sizes, with tastes, preferences, and needs that are equally diverse. So too are the diverse approaches and use cases that are driving interest in Software Defined Networking (SDN), automation, simplification, orchestration, and other solutions. Service providers are exploring technologies for more efficient, flexible, and cost-efficient network operations that will in turn make their businesses more agile and competitive.

Last year at Cisco Live in San Diego, Cisco introduced a broad vision and strategy  ̶  The Cisco Open Network Environment  ̶  an evolutionary approach that not only includes SDN but also encompasses an array of solutions, products, and technologies that are applicable to most, if not all, use cases that are much broader than what SDN alone could address. Since then, as part of our “Build, Buy, and Partner” strategy, we have announced newly developed technologies and products accompanied by strategic company acquisitions that add tools to enhance visibility, orchestration, programmability, and other capabilities to Cisco offerings.

At the end of January at Cisco Live in London 2013, we discussed a variety of solutions that we are working on with service providers to start their journey toward making their networks more programmable. From custom routing and traffic processing, to security applications and automation of fulfillment and assurance, here are just a few of the use cases explored and implemented by early adopters of our technologies that were discussed: Read More »

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Happy Valentine’s Day From the Cisco Manufacturing Industry Blog

February 14, 2013 at 10:04 am PST

Have a Great Valentine’s Day!…

Velentines IoT

From Peter Granger

and your Blogging Team!…

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Going the Distance: Technology for Today’s Athlete

Hills, hills and more hills but the view is amazing and does everyone here have a device tracking them? Stream of consciousness, yes, and my thoughts after participating in last weekend’s Coastal Trail Run along with 599 other runners.

Bib with chip on the back that tracks runners progress.

Race bib with chip on the back that tracks runners progress.

Connected Runners
Most of whom were connected to some sort of device to help track their progress or just to communicate with family and friends during their race. Whether it was an iPhone app that syncs a playlist and shows your progress, some kind of satellite tracking device like a Garmin watch or just the simple bib with the tracking device right in it – all runners were connected. As soon as I got on the shuttle bus that took us to the start line I saw several people snapping photos because not only are runners more connected now than ever before but they also share their experience on social media sites. You could say it’s a way to keep them honest and seek out encouragement as they continue to train for the next race.

Race Bib

Tracking chip on back of race bib

High Tech Athletic Gear

The gear everyone was wearing was also laced with technology. Compression socks, Kinesio tape, every kind of contraption to hold water you can think of and running tights to stay warm. My Dad used to run and constantly tells me, “We didn’t have all that stuff you have now, I used to cut the feet out of your Mom’s pantyhose to stay warm.” Well Dad – we’ve got all that “stuff” now and so much more. For example, the Connected Athlete, which is a simple shoe insole one can use to track activity all day long. The Connected Athlete leverages the Cisco Intelligent Network and ACM Systems’ smart-insole wireless sensor technology, to help improve an athlete’s performance and reduce the chance of injury. So you don’t need a gadget strapped to you at all times, with this technology you can really get a sense of your activity throughout the day just by putting the insole in your shoe. The gear athletes wear to improve performance is constantly changing and improving. Just this week the Warriors announced the players will be wearing new compression style short-sleeved uniforms that will apparently allow for optimal performance.

Golden Gate Trail Run

View during Coastal Trail Run

Times Have Changed

Yes, times have changed, and the way technology is used to enhance an athlete’s performance will continue to evolve. But the end result stays the same- at least for me. Running helps clear the mind, it’s an excellent cardio workout, it helps lower blood pressure and at the same time I get to experience views like this and then turn around and share it with family and friends through a social networking site.

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ActionPacked! Networks Completes Interoperability Verification and Testing of the Live Action Software!

We are excited to announce that ActionPacked! Networks successfully completed interoperability verification and testing of LiveAction for the MSI management CDN program. This makes them the first management partner to support the MSI’s REST-based management interface (v3.1). This support gives LiveAction the ability to monitor and troubleshoot issues on any MSI enabled endpoint. LiveAction supports both certificate-based and username/password based authentication to MSI-enabled endpoints.

LiveAction is also a Medianet Systems Management CDN partner supporting Medianet capabilities on the network elements. With their current enhancements to support the MSI management interface, LiveAction becomes one of the first products to support Medianet capabilities on endpoints as well as the network.

This successful IVT also underlines the fact that Medianet is based on open standards and was designed from the start to be an open, interoperable architecture.

A few additional highlights on LiveAction:

Read More »

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