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Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing

February 20, 2013 at 6:00 am PST

On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after work. Frankly the last thing on my mind was the possibilities enabled when we connect people, processes, data and things, also known as the Internet of Everything (#IoE).

Valentine

This Valentine’s Day, Cisco’s Social Media Marketing team leveraged a broadly engaging topic that very few people would associate with the Internet of Everything through real-time marketing. Read More »

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Mythbusters: Unified Access Edition: Part 2

There’s been a lot of buzz around our recent Cisco Unified Access Solution announcement. We understand there is also some confusion around what’s what, what’s required for Unified Access, and what the impact will be on IT.

In true Mythbuster fashion, let’s all discover why no myth is safe – through a 5-part series of posts. Yesterday in Part 1, we debunked the myth that a move to Cisco Unified Access solution requires the complete replacement of the existing access switch infrastructure.

Myth 2: The Cisco Unified Access Solution will negatively impact network and application performance.

False. The release of the Cisco Catalyst 3850 delivers industry-leading performance with up to 40Gbps. wireless throughput per switch for industry leading 160Gbps in a four member stack. For wireless-only deployments the Cisco 5760 Wireless LAN controller delivers the industry’s highest performance in a 1RU controller with 60Gbps. throughput.

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How to Find and Measure IPv6 Traffic on Your Network

February 20, 2013 at 5:03 am PST

My last post was all about finding IPv6 prefixes on the IPv6 Internet. I think the next natural question is “What about IPv6 traffic?” or more specifically, “What about IPv6 traffic on my network?” In this post, I’ll talk about some network tools, or instrumentation, that can be used to find and measure IPv6 traffic that is out on your network. Network instrumentation is going to be important whether you plan to integrate IPv6 into your network or not. “What?” you might ask, “why is instrumenting my network to detect IPv6 important if I’m not going to run IPv6 in my network?”

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Cisco and Citrix Join Forces to Bring New Mobile Device Management Services to Market

Employees, and many business, want to allow personal devices to be used at work, and potentially for work. However, balancing that with corporate policies for information security, clear rights-of-use, liability, and then bounding it within an acceptable IT cost structure is no small feat. Cisco joined forces with leading MDM vendors to link together a solution that starts at day zero – when an employee first buys a new device and tries to use it at work. It includes self-service onboarding to the network, offering a choice of using a device as a guest or work asset, and forced enrollment in (and compliance with) MDM when business policy must be enforced.

Citrix recently acquired Zenprise to add top-tier MDM to their mobile workspace and application management solution. The good news is Zenprise is an early MDM partner with Cisco, and Citrix inherits the integration work. The tight linkage of Cisco’s Unified Access Solution, and the Cisco Identity Services Engine, to what is now Citrix XenMobile MDM, is a powerful combination for customers to deploy since it brings quite a bit more to the table than standalone MDM.

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Gold, Silver, Bronze and …Green! Cisco Wins AT&T Supplier Sustainability Award

Today’s always-on, connected lifestyles and business practices have reached new levels according to the Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017.  In fact, in the next five years, worldwide mobile data traffic is predicted to increase 13-fold, with global mobile data traffic growing 70 percent in 2012.

hWith customers on all seven continents, Cisco provides essential Internet networking platforms that enable these connected experiences, and we embrace our profound responsibility to deliver innovative networking solutions that also minimize energy consumption and environmental impact.

 So it is with great pride for Cisco to receive AT&T’s 2012 Supplier Sustainability Award in Energy Efficiency, which recognizes outstanding contributions in energy efficiency, environment, greenhouse gas emissions, and water use. These are topics of critical importance to both our business operations and the environment.

hSmartphones and other connected technologies have increased data traffic on AT&T’s networks by 20,000 percent between 2007 and 2011. Cisco’s Cisco Carrier Routing System is helping AT&T meet growing data demands while also staying on track to meet its goal of reducing electricity intensity 60 percent by 2014, over a 2008 baseline. 

Cisco has received top rankings for its environmental sustainability efforts including being included in the Carbon Disclosure Project Carbon Disclosure Leadership Index for five consecutive years (2008-2012) and being ranked second in Greenpeace’s Cool IT Challenge in 2012.  Cisco has also been recognized by Corporate Knights, Forbes Magazine, and Interbrand for its commitment to sustainability

Cisco recently announced that it had achieved its greenhouse gas emissions (GHG) reduction goal in 2012 and set a new target of cutting GHG emissions worldwide by 40% absolute by FY2017.

Congratulations to the Cisco service provider engineering team and the entire Cisco engineering organization for this achievement and its continued efforts maintaining this critical balance for our customers and partners.

Additional details regarding Cisco’s commitment to energy efficiency can be found on our Cisco Corporate Social Responsibility Web page and in our 2012 Corporate Social Responsibility Report.

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