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I [HEART] Our Employees: From Employees to Social Brand Ambassadors

February 20, 2013 at 10:43 am PST

The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!

If you’re still skeptical about why employee enablement in social media matters, consider these factoids:

(1)    41% of people believe conversations with company employees to be the most credible specialist sources of information.

(2)    There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.

(3)    56% of customer tweets to companies are being ignored.

(4)    70% of brands ignore Read More »

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The Internet of Everything: Transforming College Education To Align with Business Needs #IoE

As a father of future college students, I’m excited that Cisco’s announcement yesterday about the Internet of Everything (IoE) Economy may finally transform college education to provide graduates with the real-world skills needed by businesses today — and tomorrow.

Before I jump too far ahead, let me explain what Cisco announced. Cisco estimates that there are currently about 20 billion things connected to the Internet, yet more than 99 percent of physical “things” remain unconnected. Obviously, there is a huge opportunity to connect the unconnected. IoE aims to do just that by adding people, process, and data to the things that are connected to the Internet, such as devices, sensors, and machines.

To help businesses understand how to benefit from IoE, Cisco IBSG’s Economics Practice calculated the amount of Value at Stake in the IoE Economy. Value at Stake is defined as the value that will either be newly created or will migrate between lagging companies and industries to the leaders over the next 10 years based on their ability to harness IoE. We did this by taking a bottom-up approach of selecting and analyzing 21 industry-specific and cross-industry use cases, including the one I’m discussing here: connected private college education.

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From this analysis, the team determined that there is $14.4 trillion of Value at Stake in the Internet of Everything Economy over the next decade. The five main drivers of this Value at Stake are:
1. Lower costs from improved asset utilization ($2.5 trillion)
2. Greater efficiencies from improved employee productivity ($2.5 trillion)
3. Less waste from supply-chain and logistics efficiencies ($2.7 trillion)
4. Greater lifetime customer value from improved customer experiences ($3.7 trillion)
5. Increased return on investment (ROI) and new revenue from faster innovation ($3.0 trillion)

So, how much of this value comes from improved education? Read More »

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And the (Two!) Technology & Engineering Emmys Go To….

seebecjBy Jeff Seebeck, VP/GM, Video Control Plane Business Unit,Cisco

…Cisco! As you can imagine, this super-charged our annual trek to Las Vegas for the International CES show, which serves as host for the fanciest-ever black tie event for tech people. (It even had a tech host – David Pogue, himself an  Emmy award winning tech columnist for the New York Times.  Cool.)

This year marked the 64th time the National Academy of Television Arts & Sciences’ put on its annual Technology & Engineering Emmy Awards, and on the evening of January 10th, I was glad to be amongst my friends and colleagues to accept two, count’em two, Emmys. Read More »

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Big Changes Are Coming For Cisco SMB

As the Director of SMB Sales within Cisco’s Worldwide Partner Led Organization, I get a first-hand view of Cisco’s role in the SMB space. Each month, I’ll share my thoughts on Cisco’s SMB strategy and give you a glimpse into some of the changes that are ahead for Cisco and its partners selling into this hugely important market.

SMB will represent a $25 billion market by 2016, and these customers Read More »

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Financial Management for the Enterprise Cloud

One of the most exciting things about Cisco Intelligent Automation for Cloud (Cisco IAC) is its ability to deliver the self-service agility and flexibility that a business requires to drive its success.  Capacity is instantly available when needed, enabling creative innovation to bear fruit much faster (think research institutions executing millions of computations, software engineers developing new applications, or retailers launching holiday marketing campaigns.)

The benefits of cloud computing are obvious but what about the costs? For example, how do you know which resources a particular project is tied to and whether it makes good business sense?  How do you make sure your users shut down services when they’re no longer needed?  And how do you implement a cost model to charge back IT costs to the proper business unit or project?

These are questions that are bubbling to the surface of many enterprise cloud discussions, which is why I’m particularly excited to announce our new partner, Cloud Cruiser.  Cloud Cruiser has integrated their financial management system with Intelligent Automation for Cloud, enabling enterprises to take control of their IT spending and use the granular cost information it gathers to drive better business decisions.

By implementing a financial management solution designed for the cloud, enterprise IT becomes a partner to the lines of business, providing valuable insight into the IT costs associated with the projects and applications they deploy.  Chargeback gives business units the advantage of only paying for the resources that they use, resulting in both a reduction of waste (who wants to pay for those VMs that are no longer being used?) and more educated IT spending decisions, such as whether to use internal or external IT resources for a particular project. Self-service budgets and reports make users more fiscally responsible for the resources they deploy, driving costs down and productivity up.

In short, Cloud Cruiser and Cisco Intelligent Automation for Cloud work together to help enterprises make the most of their enterprise private cloud by delivering better service at lower cost.

To see how Cloud Cruiser for Cisco Intelligent Automation for Cloud works, view this short video:

Read the joint solution brief and web page to learn more about Cloud Cruiser for Cisco Intelligent Automation for Cloud.

 

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