This post is included as part of a series related to social media training efforts underway at Cisco. I sat down with Mark Traphagen and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine marketing and optimization. This is the first of two parts for this interview.
What impact does Social Media have on Search Engines?
The first search engines were little more than human-fed directories. As the web took off, trying to human index it became unworkable, for obvious reasons. By far the most obvious and dramatic effect is seen in the growing personalization of search results. Since at least 2007, Google results have been influenced more and more by the searcher’s location, past search history, and how she interacts with web sites, among other factors. With Google’s introduction of Search Plus Your World in early 2011, social network influence came front and center.
Now by default if a searcher is logged in to Google while searching, her results are heavily influenced by Google contacts, including Gmail contacts and people circled on Google+. Bing has begun a similar effort incorporating a user’s Facebook friends. Larry Page and Sergey Brin, the founders of Google, revolutionized web search with their invention of the PageRank algorithm, which counts links between sites as “votes” and weighs those votes by relative authority. When the social web emerged, Google and other search engines realized that social interactions online could provide a new source of signals, a way to diversify the signal set and augment or confirm the signals being sent by links. Since then, they have been slowly increasing the amount of effect that social signals have on search results.
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Tags: #smtraining, ciscosmt, search engine optimization, Social Media Strategy
The Global Certification Team is proud to announce that the Cisco Aggregate Services Routers (ASR) 9000 series have completed USGv6 Certification on software version 4.2.1 or later, with USGv6 SMU. The details of the certification can be found at https://www.iol.unh.edu/services/testing/ipv6/usgv6tested.php?company=7&type=Router.
The Cisco ASR 9000 system incorporates innovative technologies such as Cisco Network Virtualization (nV) technology, which intelligently blends the edge, aggregation, and access points to simplify operation and accelerate IPv6 services. Two new nV enabled platforms provide additional flexibility and support to optimize service delivery. More information can be found at Cisco.com
Get up to the minute updates on Cisco product certifications from the official GCT twitter, @CiscoCertTeam!
Tags: aggregated, asr 9000, ASR9000, certifications, IPv6, NIST, router, services, USGv6
Cisco, in partnership with Mobile Work Exchange, is eager to kick off the third-annual Telework Week from March 4-8. Telework Week 2013 is a global effort to encourage agencies, organizations, and individuals to pledge to telework anytime during this week. I plan not only to pledge to telework that week, but also to continue in my career of teleworking.
I have worked for companies based in San Jose, Tucson, Phoenix, Washington DC, Boston, and now San Jose again… all without leaving my beautiful home state of Ohio. I adopted telework in 1993 and as Telework Week 2013 approaches, I wanted to share my story about my years as a teleworker. Let me start by saying I would not change a thing.
Telework Pros and Cons… But Are They Really Cons?
Do I miss having lunch with my colleagues? Sure. However, my dogs are pretty good companions because they never complain. Plus, the food in my kitchen is a lot better than any cafeteria food. Don’t get me wrong, I’ve missed being able to celebrate the milestones taking place in my colleagues’ lives in person, but I’ve made sure they always get a baby gift or a wedding gift.
What I don’t miss is the daily commute. Driving in rush-hour traffic or in snowstorms aren’t especially fun or productive and through telework, I’ve been able to get to work on-time every day. Also, my checkbook likes my lower insurance rates. On top of all of that, I am able to work in pajamas or sweat pants if I feel like it. For big projects that require more focus and concentration, I appreciate not having people dropping by to chat about their weekend.
Sometimes, people tell me I have it so easy working from home, being that I can come and go as I please. However, any teleworker will tell you it just doesn’t work unless you have regular office hours. My schedule still fills up with meetings just like my colleagues’ working from an office. What many people don’t know though is that it seems a lot harder to end the work day when your office is just a few steps or clicks away. Read More »
Tags: Cisco, collaboration, social media, TelePresence, telework, video, WebEX
The so-called “data deluge” shows no signs of abating anytime soon. Facebook, for example, has more than 2.5 billion pieces of content and ingests more than 500 terabytes of new content daily. Mobile devices are driving this growth of data. The global proliferation of devices estimated to reach 10 billion by 2017—or 1.4 times the number of people on the planet. As a result mobile-data traffic is exploding. The recently released Cisco Visual Networking Index (VNI) predicts that global mobile-data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month.
But along with the challenges inherent to this tsunami of data, opportunities abound for monetizing and optimizing information. All of those new mobile consumers—in developed and emerging markets alike—will demand enhanced Connected Life experiences that will be newer, better, and more personalized. Data is the “new oil” that will fuel this opportunity. Networks and the Internet have a critical role to play in the future of Big Data. First, they are the collectors and disseminators of data, gathering it from the millions of Internet-enabled devices, applications, and sensors, then storing it in the right place for analysis and further action. Second, they are creators of critical information on location, presence, device type, application, and more. Read More »
Tags: Big Data, Cisco, cloud, data in motion, mobile world congress, mobility, Personalization, service providers, targeted advertising, virtualization, visual networking index, wi-fi
I admit it; there are times when I have been shortsighted. While I try to keep an open mind about the upside potential of networking applications for socioeconomic advancement, I’ve had my share of moments where I’ve missed the obvious — by not seeing the full spectrum of opportunities for advancement.
Case in point: when I started to publish my research, thoughts and observations online I was myopically thinking that my market reach would most likely be limited to people within North America.
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Tags: global networked economy, IoE, mobile internet, MWC13, socioeconomic development