Nearly 7 in 10 shoppers will use their smartphones and tablets to shop this holiday season.
Nearly half of all shoppers will use social media to assist in shopping.
73% of shoppers will be influenced by coupons and promotional offers.
Retailers both online and in-store can no longer ignore the power of mobile technology and social media influence with shoppers. Shoppers using mobile devices inside stores are actually more likely to make a purchase when being presented with the right information. In fact, this isn’t only true for retailers, but across all industries. Whether it’s guests, visitors, patients or passengers, there’s a real opportunity for businesses to make an impression via the mobile device.
Every year for the last seven years, Cisco and its Santa Connection program have brought video collaboration technologies to hospitals across North America for child patients to virtually connect with Santa Claus in the North Pole.
The children get the opportunity to ask Santa what they want for Christmas either by video chatting on iPads using Cisco Jabber or through Cisco TelePresence and mobile carts. For these children, it’s a chance to enjoy the holiday season during their hospital stay.
This year, Santa visited U.C. Davis Children’s Hospital virtually on December 12, and spoke with several of the kids – each with unique requests for what they wanted for Christmas.
But one boy named William, who’d been staying at U.C. Davis due to a recent injury, asked Santa for something really special. When it was his turn, he told Santa that all he wanted for Christmas was for his father to come home from Cairo, Egypt.
William’s father has been stationed overseas in the military, but little did William know that his father had been granted leave to come home to see him. So Cisco and U.C. Davis thought they could make their reunion extra special.
On December 19, during William’s dad’s flight back from Cairo, Cisco asked Santa to make a special visit to see William. Santa then brought an iPad to William’s bedside for a call with his dad. Santa told William his dad was currently at the embassy of Cairo – only the call “mysteriously” dropped.
Santa then told William instead to close his eyes and wish for his Dad to be there in person. And just seconds later, William’s dad came through the door!
Needless to say, William, his dad and the rest of the family were overjoyed to have everyone together again.
We were so pleased that Cisco, the U.C. Davis Children’s Hospital staff and Santa helped to make William’s wish come true just in time for Christmas!
If it seems as if the roles of chief information officer (CIO) and chief diversity officer (CDO) rarely overlap, think again. In today’s hypercompetitive — and hyperconnected — global marketplace, inclusion, collaboration, and technology are merging as essential drivers of innovation and business success. And the relationship between the CIO and CDO may never be the same.
Indeed, fostering a policy of inclusion and diversity in your organization isn’t just the right thing to do; increasingly, it is also the profitable thing to do. And, it’s a clear business imperative, since great ideas come from all corners — and levels — of the organization.
In a Cisco survey of 7,500 companies, 93 percent of enterprises with a formal policy of inclusion reported that their collaboration technology investments outperformed their business value expectations. That’s just one example of the inclusion/diversity/value equation at work.
Now that the Holidays are upon us, and we look forward to 2014, the Cisco Small Business team continues to raise the Small Business networking bar with the introduction of the all new Cisco RV325. This Dual WAN, 14-port VPN Router, provides all of the same performance, security and reliability of the RV320 launched last June. Both routers are perfect for fast-growing small businesses or branch deployments. So if you are looking for more ports in the same enclosure, the RV325 is the Small Business router to take a look at.
RV320 and RV325
Like the it's smaller sibling the RV320, the RV325 is a perfect match with the Cisco Small Business SG300 Series Switches and WAP500 Series Access Points. As you saw from my last Blog, the WAP551 and WAP561 boasts a nice feature-set including Captive Portal and Single Point Set-up. The WAP 551/561 are controller-less Access Points meaning additional hardware is not required. The SG300 Series offers a nice blend of features at an affordable price and are designed Small Business. It has most of the features that can be found in today's Enterprise-class Switches.
This formidable combination makes for the perfect solution for that many Small Businesses and Organizations can take advantage of. Add in our portfolio of award-winning Cisco Small Business Services, and you have a solution that all that guarantees a positive experience from Cisco Small Business Team.
One Option for this solution is the newly launched 200 Series of Smart Switches. There are four new models including 10-, 24-, 26-, and 50-port switches. These Full Power PoE Smart Switches are a great alternative as they offer a generous feature-set, solid performance and even greater affordability.
SG200 Series PoE Smart Switch
Happy Holidays and Happy New Year's from the Team at Cisco Small Business.
In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. Of course you can re-read my previous blog, but “no matter how great your strategy may be, you should check the metrics to make sure it’s working” nicely sums it up.
I also touched lightly on how sales and marketing should align in order to make revenue-generation marketing successful and that is the topic I would like to focus on in this blog. Read More »