Innovation never stops in the mobile world, and that rule applies to security threats as well. Network attacks are becoming more sophisticated and even high-tech businesses with the most advanced security may find themselves in the crosshairs as we shift to more devices and anywhere access.
Just a few weeks ago, multiple leading social networking and large enterprises were hit with an attack when their employees visited a known and trusted website focused on mobile application development. Attackers used a method commonly referred to as “water-holing,” where they compromise a legitimate site commonly visited by employees of their target organizations. Using zero-day vulnerabilities and malicious code that change at a rapid rate, these attacks highlight the need to consistently enhance traditional defenses based on signatures or reputation with global and local context analysis.
Let’s face it, there are times when many of us have had a challenging experience connecting everyone in a meeting with video. Delivering an improved experience is equally important for the end users as is for IT.
From the end user perspective, intuitive interactions, icon-driven interfaces, voice features in video phones, integrated help guides, and the availability of better applications that deliver consistent user video experiences across their many devices are all good things. This in turn makes the users less dependent on IT, and reduces the barriers for deployment. It is really simple — if a user likes what they use for these video experiences, then they will share it with other users and will help to onboard them. This leads to more people on the same platform, and as the video experience gets more broadly deployed, the benefits can be achieved by more people at more places. That is social networking 101. The BIG differences in the enterprise environment is that those new video experiences should be powered by an architecture and applications that deliver security, identity, quality, scale, reach and transparent integration with the rest of the IT applications the users require to work. But with the right architecture in place, the journey to a better video collaboration experience is well mapped and available from day 1.
From the IT perspective, these new video tools need to deliver business class, reliable, scalable, and highly integrated experiences. Video should be secure and video should be compliant. The software and hardware architecture should leverage the power of the network to make video as easy to turn up as voice. Having a single call control, conferencing, and management platform to administer all the services is key. Cisco is the only vendor in the market that can offer all these components (and the network layer integration). All these elements together help to make video a more effective business tool that drives video adoption and success.
We’re at a tipping point leading into the next wave of video innovation, delivering pervasive business benefits for users across the organization. Making video as easy as voice is a big step forward that spans the end to end user experience.
Cisco has been driving the waves of video innovation — helping businesses to empower, engage, and innovate — every step of the way:
From the first wave when we pioneered with the first architecture for voice, video and integrated data (AVVID) we helped to deliver video over the network as a communication tool.
Then Cisco drove the movement of video from a niche, optional communication vehicle for a few people, difficult to use, and IT support-intensive, to a one-touch, easy to use, IT automated, and fully integrated communications and collaboration tool that helped video to be the mainstream communication and collaboration tool we have today.
Right now we are working on driving the third wave of video innovation by making video fully integrated into business processes in order to leverage its power and reach as a business-critical application for all users — on every device and location. All powered by the intelligence of the network and the flexibility of our software. Our Medianet capabilities are paving the road for more pervasive video experiences for all devices and networks, based on open standards.
So if you believe — as I do — that video is here to stay, then dare to be bold and imagine what video can do for you and your business when video experiences can be better than being there, there is video on every pane of glass, and video can be as easy or easier than voice.
Learn about our video collaboration strategy and new recently announced pervasive video and conferencing solutions by watching our March 19 & 20 Collaboration Announcement Webcasts on demand now, including strategic overviews and demonstrations by Cisco leaders. Then learn more technical details about the features and architecture that differentiate these new Cisco video, WebEx and unified communications solutions by attending our live April 16 Technical Briefing with Q&A. I encourage you to learn more and register now now.
While more than 99 percent of things in the physical world today are still not connected to the Internet, the phenomenon called “The Internet of Everything” will soon wake up everything imaginable. As the network evolves and changes, becoming more sophisticated, the job roles and education requirements of network engineers also continue to change.
Gartner Research forecasts that worldwide IT spending will reach $3.7 trillion in 2013. In order to maximize the ROI of IT solutions, education is imperative. Companies require properly trained IT professionals to deploy, support and troubleshoot new and emerging technologies.
To enable our global community of partners and customers to realize the benefits of new networking solutions, we are pleased to announce the redesign of the Cisco Associate-level career certification programs and the evolution of the CCNA certification to CCNA Routing and Switching certification. Check out the video below to learn more about the changes:
As I walked the halls of Enterprise Connect last week for the 7th or 8th year in a row (who’s counting??), I noticed that video is still one of the key themes across many of the vendors. A few years back, it was introduced as the “next killer app” and while some think the sizzle has gone down, I would argue it is just heating up. Look at initiatives like WebRTC, one of the hot topics at the show. You couldn’t go to a panel or discussion without hearing or seeing how video will play a major role in the development of this space.
The reality is, our buyers are demanding more and more when it comes to video. It is no longer about meeting or boardroom-based video endpoints, it is now about getting video on any device a user has access to, being able to integrate the video experience with more traditional conferencing experiences, delivering video-based content across an organization, and oh yeah, doing all of this without killing my network and for an affordable price.
At Cisco, we take very seriously our ability to anticipate and catch market transitions. A few years ago, we saw a market transition that would affect our Service Provider customers in the area of Mobility. With 3G, 4G and Wi-Fi deployments rising, the world was clearly shifting from Coverage, Capacity to Services… and the importance of customer experience rising amongst operators worldwide. As a result, we set in motion a new strategy for our Service Provider Mobility Group (SPMG). The key to our strategy was to develop an architecture that would enable Service Providers to offer a differentiated experience to their customers.
Our Mobility CTO Paul Mankiewich refers to the new mobility operator requirements as “the Grand Challenge.” The inflection point is here. Not only do our key SP customers recognize it, but our competitors are also seeing the tremendous business opportunity represented by the “Grand Challenge,” especially as it relates to emerging Monetization use cases that are propelling the market’s rapid growth.